Because of Trump: Bakers from Hanover rename Americans

Take that, Donald Trump! From next Saturday, Thomas F. Göing will sell all Americans from his branches. More specifically, the boss of the branch bakery of the same name from Hanover simply baptizes the popular round pastries (flour, sugar, egg, fat, milk or water). From then on it will be called “Hanoverian”. Göing says: “It is enough now. Why should I call a product even Americans when everything over there flies everything around the ears.”

Göing, 46, leads the traditional bakery founded in 1920 on a fourth generation. Your goods are offered on 27 locations. “Really. Court, different,” is the business slogan. But politics is also Göing’s passion, he describes himself as “news junkie”. A manifesto was even written for his company. Under point four it says: “We take on the social challenges of our time with heart and hand.”

Now he wants to “set a small sign as an entrepreneur” against the male Trumpism from overseas. Shortly after the US President proclaimed his “day of liberation” and imposed worldwide punitive tariffs, Göing has new price tags produced for the Americans, who are now called Hannoverians. The price remains the old, 1.95 euros, but the name is history.

However, it is not completely clear whether his protest will hit the finish line exactly. Because the origin of the name “American” is not finally proven. Some believe that it is derived from the baking agent ammonium hydrogen carbonate, which is the main component of the Hirschhorn salt, and should actually be called “ammonicans”. Other guess that the name arises from the shape of the Brodie helmet “Steel, Mark I” (plate helmet), which US soldiers wore in the First World War. Or are the Americans in truth even Germans, as some nutritional sociologists suspect? The pastries may already have passed over the counter in a German bakery in New York in 1902.

By the way, Göing wanted to rename the Americans into “Europeans”. But the team was against it, preferred the name of the hometown. Göing says: “What do I have missed as an entrepreneur for 20 years? That Europeans appear with a healthy self -confidence in the world.”