Because of economy in times of poor economy: higher-priced branded shoes are in demand at the Schuhladen chain Deichmann. Therefore, a paragraph dall was more than balanced.
Germany’s largest shoe retailer Deichmann sold fewer shoes, but got more money into the till. As the company in Essen announced, sales of around 8.7 billion euros and thus 0.2 billion more than 2023 were released last year. But because people increasingly rely on relatively expensive branded shoes during shopping, sales could be increased despite the drop in sales.
Deichmann management was satisfied. The family business with its almost 50,000 employees did not provide information on the profit. A third of them work in Germany and two thirds abroad. This year, Deichmann wants to invest 420 million euros and therefore more than ever, in addition to the branch network, it is also about online sales including the app.
Source: Stern
