Used car exchange
VWS Financial division sets the Heycar used car platform
Eight years after the start, majority owner VW Financial Services pulls the plug for the offer that should offer car dealerships an alternative to common portals. Some expectations did not work.
The mostly used used car platform Heycar goes off the net by Volkswagen Financial Services (VWFS). She will hire the service in Germany in May and in the coming months in Great Britain, said a spokesman for the financial service provider belonging to the VW group. The industry newspaper “Automobilwoche” had previously reported on the end for Heycar. She quotes the spokesman with the words: “The shareholders decided not to continue to equip Heycar with funds.”
VWFS started Heycar in 2017 – including to offer brand dealers an alternative to the two dominant platforms Mobile.de and Autoscout24. Heycar was deliberately created across brands. Renault is also involved with a small proportion, in the meantime this also applied to Mercedes.
However, the platform could not meet the expectations placed in them. According to the report, the report gives several reasons: “We overestimated the development of digital buying behavior and underestimated the marketing costs,” the newspaper quotes the VWFS spokesman. And the trade also did not get enough on board either. There you would have “honestly wanted a larger commitment”.
dpa
Source: Stern
