“All-American ads of the 40s”
Reklame in times of war: This is how he was promoted in the 1940s
The Second World War raged in the early 1940s, but products still had to be sold in the United States. An illustrated book gives insights into the advertising of those years.
The American advertising industry was in a paradoxical situation in the early 1940s: on the one hand, it had to make products tasty for the company, and at the same time there was war in the world, so that every hedonism would have been out of place. The illustrated book, published by Paschen Verlag, provides deep insights into the American society on 700 pages based on numerous advertising motifs.
Advertising reveals a lot about life in the USA
According to the “Wall Street Journal”, the ads “reveal more than some eyewitness reports about life in the USA in the mid -20th century”. The book was published by the culture anthropologist and graphic design expert Jim Heimann.
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Source: Stern
