During the hot leave last year, they bought 10 million productsa 50% more that in the 2023 edition and they were recorded 5.1 million purchase ordersa 23.3% more than the previous year.
Record growth in 2024
For 2024, the e-commerce He lived one of his best moments. The average ticket reached $ 92,000with a turnover superior to $ 22,000 millionwhich represented a growth of 181% Regarding the previous year. More than 246 million purchase ordersconsolidating the habit of digital consumption among Argentines.
In the last Hot Sale, 984 brands participated and more than 3.6 million users They entered the official site. More than 10 million productswhich implied a 50% more that in 2023.
He Cyber Monday Nor did he stay behind: he overcame the 7 million visitors and reached 10.5 million acquired productsalso with a growth of 50% Regarding the previous year.
According to the Cace, this is because the digital economy not only grew, but It consolidated. Events such as Hot Sale and Cyber Monday were fundamental to boost digital transformation, not only in large companies, but also in SMEs and entrepreneurs from all over the country.
For the camera, this trend favored consumption expansion and reduced the barriers to entry to the online market.
The expectations for the Hot leaves 2025
By 2025, It is expected to repeat or even exceed the results of 2024: “We hope to return to that range of numbers. For companies it is a very anticipated moment, from small to large ones. Because these events are already installed and established. A great year is felt,” he said Andrés Zaed, President of the Cace.
The growth projection is supported by concrete figures, as an increase in 5% in purchase orders and of 3% in quantity of products. This increase, according to the camera, responds so much to the Consolidation of the digital channel as to the interest of consumers in Take advantage of discounts and quotas.
In 2025, the greatest offers will concentrate on clothes, non -sports clothing, Electronic products, trips and tourism, SERVICES AND MATERIALS FOR CONSTRUCTIONamong so many other offers, depending on the brands that participate in the corresponding region.
These items showed a High demand in previous editions and represent great opportunities for those who seek to make planned purchases with additional benefits.
The secured offers for the Hot leaves 2025
From the organization of the event they assured that the offer is prepared. Participating companies must offer a minimum of 5% discount plus quotasor a 10% direct discount. To guarantee transparency, University of Buenos Aires It will continue to control promotions, as it has been doing since 2016.
“The product should not have a change in base price and should be 5% cheaper more quotas, or at least 10% cheaper. The UBA verifies and scan, If we detect the verifiers, the product that does not meet”, He explained Gustavo Sambucetti, Institutional Director of the Cace.
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“But, users They can denounce themselves. We read the complaints of users and corrected, “added the representative of the agency.
The main objective for this year is Professionalize the experienceboth for brands and for users: “Now we pass of the stage of promoting the professionalization. It is a matter of guaranteeing that brands are well prepared and that the event is a way to train and get in the best possible way, ”added Sambucetti.
The implementation of artificial intelligence in e-commerce
In addition, the Cace RHe angered his use channel to Usuarior through a system of artificial intelligence which replaced the traditional chatbot.
“The change is great because it allows you to handle natural language. And given its structure, the ability to solve consultations has no comparison with chatbots and search engines, ”said Zied, who recommended starting the search in Hotsale.com.arthe official event site.
Another relevant fact is the purchase growth made from Mobile devicesa trend that continues to rise and that reinforces the need for Offer agile experiences and safe from any platform. This change also facilitates access to new consumers.
The advantages offered by digital events
For many entrepreneurs, participating in the Hot Sale represents a unique opportunity: “It is very expensive to open premises. It is much less expensive to open an e-commerce place and the commercialization there is easier. Facilitates the development of entrepreneurs and brands, and makes consumption grow”Zoled said.
One is also expected greater representation of marks inside the countryespecially in regions such as north, Cordova, Whose and the coastwhere the growth of electronic commerce was significant. This phenomenon reflects a greater democratization of access to the digital channel.
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How the economic context influences
In a Complex economic contextprices predictability and the possibility of financing purchases in quotas are fundamental for consumers. However, they emphasize that The exit of the exchange rate can strongly favor online sales.
“There is a need for sale in 2025. You need to reactivate consumption. The predictability in terms of prices makes the event easier for the consumer and for brands easier to be able to a significant value proposal, ”said Sambucetti.
He Hot Sale 2025 It arrives with a strengthened digital ecosystem and an active user base that almost doubled participation in just one year. For the Cace, “the challenge will be hold that trend and promote an event with positive impact In the economy, consumer confidence and market development, “they said from the agency.
Source: Ambito
