The billing of Online sales in it Hot Sale They reached the $ 566,765,864,373 (+63%) compared to an estimated inflation of 43.27% year -on -year, so they showed a rise in 13.77% Real in the face of last year’s edition, according to the Friday the Argentine Chamber of Electronic Commerce (CACE). The invoices reached $ 566,765,864,373.
He Average ticket during the Hot Sale 2025 It was from $ 97,294which implied a 43%rise, in line with the expected inflation for the year. Meanwhile, the units sold They reached the 11,141,268 (+9%).
Best -selling products: appliances and air conditioners led the ranking
Among the categories with greater turnover, they stood out appliances and air conditioners; cell phones and phones and Sports clothingcompleting the ranking podium.
In this way, the increase in sales would be explained by the consumption of higher socioeconomic levelsthat they turn to the acquisition of sumptuous goodswhile the lowest levels are still lagging with up to 32% of the spending concentrated in food and beverages, as explained by the report of Nielseniq.
“During the event and their previous days, users showed a lot of interest in shoes, cell phones and flights, which was then reflected in sales, which shows that they could find opportunities for their purchase decisions,” they said from Cace.
Among the categories that sold the most units, the item stood out food and drinkstaking into account that they are cheap products and that they are generally acquired in quantity. Was escorted by the Beauty products and by Sports clothing.
“During the three days of Hot, 2025, we could see that users continue to take advantage of offers and buy in this type of mass sales events”he emphasized Andrés ZaedPresident of the Cace.
“The growth in units is very relevant since it tells us about real growth. This year millions of people chose to take advantage of the opportunities offered by the online channel, valuing the possibility of comparing prices, accessing fees without interest and receiving their purchases at home,” Zied added.
This year more than 10 million of users They entered the Hot Sale website, with people between 45 and 54, those over 65 and young people between 25 and 34 years such as the age ranges with greater participation.
Consumption scored his first rise in the government of Javier Milei
Mass consumption 0.1% rose in April for the first time since December 2023according to the analysis of the Scentia Consulting. Even in months of last year as September (-22.2%), October (-20.3%) and November (-19.8%) registered the worst figures.
In the evaluation by sector, Consumption in supermarkets, however, fell 2.9% in April in the interannual comparison at the country level, but deepened in AMBA where it reached 4.5% compared to 1.3% inside.
As for close shops, The variation was positive at a general level with an expansion of 3.1% in the April 2024 comparison against last monthwhile in AMBA 6.7% came from 1.2% of the interior of the country.
Source: Ambito
