Food and Drink
VW sales hit Currywurst comes as a finished dish
It has been the best-selling product of the Volkswagen brand for years: the VW currywurst. Now the car company also brings the sausage as a finished dish – and hopes for a new thrust.
Volkswagen is increasingly about the sausage: from mid -June, VW currywurst should also be available in the supermarket – as a complete dish for the microwave. VW wants to give the sales of the factory meat product really thrust again. “We want to increase that again now,” said the head of the Volkswagen meat shop, Dietmar Schulz, in Wolfsburg.
The idea is not brand new: Meica has been offering a currywurst as a ready meal for the microwave since 2001, already cut and completely with curry powder and ketchup. Other manufacturers followed up. And the VW Wurst has also been in the supermarket in northern Germany since 2007. So far, however, only to fry yourself.
Nationwide distribution as a goal
That should change the new finished sausage. First of all, it will only be available in northern and eastern Germany near Edeka and Netto. Yes, according to Schulz, that should only be the beginning. The goal is a nationwide distribution. “And I am convinced that we will develop very quickly beyond northern Germany.”
On one point, the Wolfsburg ready-made sausage will differ from the products of the competition: the curry powder is missing to sprinkle it. This was deliberately avoided, says Schulz. Because at VW the spice is already in the sausage itself, as is in ketchup. “There’s enough curry in there,” says Schulz. “No powder has to go on it anymore.”
More sausages than the brand cars
The VW currywurst, once developed for its own factory canteens, has already been the best-selling product of the Wolfsburg core brand. 8.552 million pieces were discontinued in canteens and supermarkets in 2024. This faced around 5.2 million cars and vans with VW logo. Including all company daughters, the vehicles with 9.03 million were still just ahead. But during the car heel last weakened, the sausage could continue to grow.
The VW currywurst was launched in 1973. It is manufactured in the butcher’s shop of the factory -owned Volkswagen Service Factory. VW even gave her its own part number: 199 398 500 A.
Currywurst spell called former chancellor Schröder
The exile of the classic from a VW canteen in Wolfsburg had caused a stir nationwide in 2021. Above all, the reaction of SPD commissioner Gerhard Schröder on the “Krafstriegel of the skilled worker and the skilled worker in the production” fueled a debate at the time. In 2023 VW raised the currywurst spell in the canteen in question. In the remaining more than 30 canteens and kiosks in the factory, the meat product had always remained on offer.
dpa
Source: Stern
