The Großbäcker Resch & Frisch has 22 branches, 16 of them in Upper Austria and six in Salzburg. The trend is more away from the city centers, where frequencies develop weakly. The two locations that were closed last year were Marchtrenk and Vöcklabruck. Branches at train stations are attractive, so Resch & Frisch has seven, as owner and managing director Georg Resch explained in the balance sheet presentation.
There are no concrete plans for further closures or new branches – “At the moment it fits exactly, we are watching the situation continuously. Of course, a business has to remain a business.” Sometimes city branches also go well, like those in Traun. Nevertheless, Resch is more flirting with a possible location at Salzburg train station than on Linz’s Landstrasse, where there are already many bakeries.
600,000 euros were invested in the branch at the Linz train station. The largest location in Leonding is the largest location. And on the Kaiser-Josef-Platz in Wels, operation will be reintroduced in the coffee house in three weeks after switching to self-service two years ago in the course of the modernization.
The big chunks of the Resch & Frisch sales are different: 60 percent are redeemed with the delivery of 14,700 gastronomy and hotel businesses in Austria, Germany and South Tyrol, 30 percent with the direct delivery of deep-cooled baked goods for baking at 135,000 private households in Austria and Bavaria, seven percent with the branches and three with food retail.
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Source: Nachrichten
