“The Valentine’s Day festivity had been experiencing great growth in the pre-pandemic. In the last 2 years it was weakened by the pandemic. However, for this year the expectations of the SME business sector are positive in relation to the current context of the progress of vaccination Open Air Shopping Centers recover attractiveness due to the demand in restaurants, bars and gift shops with a 36% share of total sales Shopping malls take 27% while Electronic Commerce grows to 23 % of total participation with market places such as Mercado Libre and Websites as a priority for the purchase site” indicated Damián Di Pace from Focus Market Consulting.
According to a survey by the FECOBA (Federation of Commerce and Industry of the City of Buenos Aires) through the CIPBA (Center for SME Research of the City of Buenos Aires) 40% of SMEs expect an increase in their billing and 26% an increase in sales volume compared to January 2021. 26% of the offer surveyed considers that the festival will focus on gastronomy as a priority.
“Within the most selected gifts, the services sector is the most benefited for this date. For its part, in the case of Flowers, which is one of the most selected gifts, the increases range up to 150% year-on-year. droughts in our country have generated very large flower losses in nurseries in different regions of the country with local production. Chocolates, depending on their quality, have interannual increases of 52%, “said the economist.
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“Retail commercial activity had a good start to the year with sales growth in the month of January 2022 of 17.5% year-on-year according to CAME. Even sales grew 10.8% compared to January 2021, although they fell 26 .8% measured seasonally compared to December 2021, therefore there are expectations for this holiday to collaborate with the services sector to continue with the upturn observed in the first month of the year” he concluded.
Source: Ambito
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