A study by Focus Market analyzes the price of shows in different countries and reveals how live music became a global economic phenomenon, with strong impact on the Argentine pocket.
In a world where music ceased to be only art to transform into a important global industry, Attending a recital can cost from an accessible sum to a small fortune, depending on geography. Focus Market consultant, directed by El Economista Damián Di Paceprepared a report by comparing the price of tickets to shows in Argentina, Latin America, Europe and the United States, and the results show large contrasts, both in nominal values and in relation to local purchasing power.
The price of a show: cheaper in Argentina?
Ticket prices in Latin America They are usually lower than in Europe or the US, but that does not imply greater accessibility. In contexts where the purchasing power is limitedas in Argentina, Attending a recital can represent a significant part of monthly income. A blunt example: for a family of four members, go to a show can involve An expense of up to $ 270,000which represents almost the 26% of the highest decilaccording to the Permanent Household Survey (EPH).
The price difference is also manifested in international events such as Lollapaloozawhere entries in Chile duplicate those of Argentinadue to factors such as production costs, demand and differentiation of services (exclusive seats, parking, VIP benefits, etc.).
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NATIONAL VS INTERNATIONAL ARTISTS
The report also highlights a important gap between the value of local and international shows. While Argentine artists face lower logistics and organizational costs, foreign artists drag expenses in dollars, transfers and production, which Raise entries considerably.
Besides, Local artists usually offer multiple dates in different citieswhich allows them to better distribute their income. Instead, international They concentrate their collection on one or two unique presentationswhich reinforces the perception of “unmissable event” and justifies, for many fans, an extraordinary expense.
The report indicates a relevant cultural phenomenon: After economic crises, entertainment spending usually increasesdriven by the need for immediate emotional well -being. In Argentina, recitals compete directly with other consumer goods, such as vacations or technology, and many families prioritize live experience as an escape form and personal enjoyment.
This behavior is sustained even in inflation contexts. According to the CPI, the item “Recreation and culture“He had consistent increases, but the public continues to consume shows, which demonstrates a strong Cultural demand resilience.
Source: Ambito
