Nut-nougat-créme
After more than 60 years: Nutella gets new flavors for the first time
The message should make the heart of Nutella fans beat faster: The nut nougat créme will soon be available in a different variant-also in Germany?
The taste of Nutella is unique. The manufacturer has never completely disclosed the exact recipe – and never changed the taste. Until now. Because the popular spread gets a new variant: Nutella Peanut. From spring 2026, the new variety will initially come onto the market in the USA and Canada.
“This latest addition to the Nutella portfolio is Nutella’s first taste in taste in more than 60 years and the best of both worlds,” says a press release. “It combines the distinctive creaminess of Nutella’s cocoa-hazelnut spread with the delicious taste of roasted peanuts”. Michael Lindsey, President and Chief Business Officer from Ferrero North America, promises: “These innovations will inspire loyal fans and new consumers.”
Nutella Peanut is to be produced in the USA
The product is to be produced in the Franklin Park factory in the US state of Illinois. According to the report, Ferrero plans to invest $ 75 million in the work and create dozens of new jobs.
Nutella Peanut is coming, and it’s the brand’s first-each flavor flip 🥜 now, for the first time ever, owner ferrero …
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Will the product also come to the German market? When asked by RTL, Ferrero Germany said that there was no direct plans for a market launch in Germany at the present time. But one sentence gives hope: “At Ferrero we are always looking for new categories and emerging food trends and are looking for paths accordingly to inspire consumers.”
Last year, Ferrero launched a new variety: Nutella “Plant Based”, a vegan variant in which the milk powder was painted in the chocolate spread. For this purpose, vegetable ingredients such as chickpeas and rice syrup were added. However, the taste remained unchanged.
Sources:,,
Transparency note: The star is part of RTL Germany.
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Source: Stern
