Between January and April 2025, the Appliances market showed a strong recovery with a growth of the 51% in units sold. Unlike what happened until a few months ago, Growth is no longer limited to low -cost products: Durable goods began to recover land and make more and more sales in the sector.
The rebound, according to data from Nielsen IQ and GFK presented at the Electronics Home Argentina fair, marks a turn against the first four -month period of 2024, when the item collapsed 41% product of the recession. This year, the market began with clear reactivation signs promoted by The white line “Special refrigerators and washing machines,” and Computer products (IT)which are consolidated as billing pillars and gain volume.
Rebound in the sale of appliances in the first four -month period of the year
Yes ok The small appliances As air fryers, fans or headphones with microphone continue to lead in units, The sale of durable goods begins to show a positive trendhelped by better financing conditions. In that sense, fees without interest and a decrease in the cost of credits were key to boosting more value purchasing decisions.
During the Hot Sale 2025For example, The units sold grew by 10% compared to the previous yearand a more marked rebound was observed in high ticket categories. In addition, tariffs on imported products such as smartphones and computers encourages expectations of greater dynamism in the coming months.
Although the Argentine consumer continues to take care of the pocket, begins to be encouraged to invest in goods with greater durabilityprivileging functionality, price and payment facilities in a context of income still adjusted.
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Despite the improvement, companies insist with lowering costs to offer better financing options
Fabián CastilloPresident of the Federation of Commerce and Industry of the City of Buenos Aires (Fecoba), He expressed to the scope that despite the increase in consumption, consumers maintain a cautious attitude and that the demand remains restricted. “Today companies produce based on what is sold, because people are very careful with their purchase decisions,” he explained.
In this context, he stressed that with the change of station, the most required products remain heater and air fryersmostly acquired by credit card in 3 and 6 installments without interest.
Castillo also warned about the impact of the financial costs In the commercial sector. “The value of the postnet and quota financing quadrupled, which ends up affecting the level of sales,” he said. And finally, he stressed that to reactivate consumption it is necessary to observe the entire Value chain. “We have to become more productive, but that requires that financial costs accompany. Companies are trying to be more efficient, but banks impose conditions that are not aligned with the current economic reality,” he concluded.
An event that brings together the appliance sector
On June 30, July 1 and 2, the 5th edition of Electronics Homethe event that integrates the entire sector of the Appliances The meeting will be held In the Costa Salguero Center. This year, unlike the previous ones, new categories were incorporated, with 100 stands with professionals in the sector. This June 2 will have an exclusive space for industry leaders, retail and digital channel, talk about the challenges of the commercial ecosystem and growth opportunities.
Source: Ambito
