In addition, 32% cut their expenses in restaurants, 28% in home deliveries, 22% in personal care products, 21% in alcohol and 20% in transportation. In this way, the aforementioned categories are transformed into the main levers to reorder purchases.
Shopping and savings cuts
On the other hand, the Bain & Company report exhibits that there are other actions carried out by consumers with the same purpose of Adapt to adjustment. Thus, Latin Americans decide change to cheaper brands, reduce the purchase volume and do more things by itself.
He 38% choose to reduce the number of items acquired, while the 36% He prefers to eliminate the purchase of one or more items completely. At the same time, the 30% He prefers to transfer the activities that are carried out outside the home, within it, whether recreational or even mandatory.
As for the search for better offers, the 43% of respondents began to make their purchases in cheaper brands, while the 31% Choose its own supermarket brands. He 33% He chose to reduce his energy expenditure widely.
The consultant’s report also reflects that only the 9% of Latin consumers is capable of saving without stopping In the non -essential, while another 30% Save buying only the essential. This is because only the 39% They claim that they can save money from one month to the other, and among the Low incomethat figure is reduced to 19%.
Along with 47% assures that they have a hard time doing the essential products, or have enough money but only for the essential. Number that increases in low -income consumers, denoting what happens to 63%.
The panorama for sales and companies
Alejandro Pérez de RossoBain & Company partner and responsible for the Argentine office, detailed during the presentation of the report that the situation also impacted the sales sectors, since “the neighborhood, discount, wholesale and online stores were online were the ones that grew the mostdriven by their Low prices and discounts “.
Subsequently, he explained that most of the consultant’s client companies express a “Moderate optimism” Regarding the development, investments and businesses in the country, “due to the clear rules that reflect the current Argentine economy.”
In that line, Pérez de Rosso remarked: “This comes from a Reorganization in macroeconomics which allows investments without excessive interference, “despite the fact that” many people had to cut their expenses as seen in statistics. ” Import tariff and the Remove subsidiesare some of the causes of these perspectives.
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“The Reduction of consumption and savings capacity It is linked to an increase in relative prices such as services, energy, gasoline and transport, which prevent consumption in other things, generally linked to non -essential products, “he said in relation to the decline in the dispensary.
To consider, in April 2025mass consumption in the country showed a Mild recoverywith a decrease in 0.1% Regarding March, after 15 consecutive months of contraction. However, the accumulated of the first four -month period of the year recorded a 6.5% drop.
Finally, Pérez de Rosso said that from the main companies “they do not believe that everything is again as some years ago, with subsidies in all areas and aspects”, and that they also “foresee less increases.” However, the Fall in consumption and the number of consumers generate some concern.
Most consumers suffer from increases
The report by Bain & Company states that the 90% of Latin Americans believe that the price of products and services increased in the last three months. At the same time, the 87% It states that the products you buy rose in that same period.
As reflected a 84% of the respondents, lThe products that increased the most are foodwhile in the consideration of a 44% Transportation appears as another of the sectors that most raised its values, both with high levels of concern in consumers who expressed themselves. He 43%for his part, he showed concerns for the increases in electricity, the 38% for increases in personal care products, and 33% in restaurants and coffee shops.
These percentages exhibit values very similar to those collected in 2023, the year in which the category of Repressed consumer encompassed most buyers, while now the category of balanced consumer.
That is, currently, in 2025, a consumer is observed that adjusts its expense for Maintain stability and well -beingmanaging concerns such as cost of living and health. However, this does not translate that the adjustment of expenses is full product of an choice.
Source: Ambito
