Popular kitchen machine
New Thermomix has already bought more than 300,000 times
The new Thermomix has been delivered since April. Manufacturer Vorwerk has big destinations with its food processor. However, buyers have to be patient.
The new Thermomix is in demand for customers. Kitchen machine manufacturer Vorwerk is satisfied with the start of sales. More than 300,000 devices have already been ordered, as board spokesman Thomas Stoffmehl said. The number exceeds expectations.
After six years, the company launched the TM7 model in February a new generation of its well -known food processor. Vorwerk plans to implement two billion euros with the Thermomix this year. That would be almost 18 percent more than 2024 – and more than ever before.
The new model has been delivered since April. However, a little patience is required for buyers. According to the manufacturer, the delivery time in Germany is currently around 18 weeks.
New factory in France
According to Vorwerk, the TM7 has several innovations. Accordingly, it should be possible for the first time to cook food and dishes without a lid. At 1,549 euros, the device costs 50 euros more than its predecessor. The food processor is manufactured in Wuppertal and in two factories in France. The work in Donnemain-Saint-Mamès built especially for the TM7 is intended to boost production.
The Thermomix cannot be bought in shops, it is brought to the people by direct sales. Independent consultants present the kitchen machine at events and so-called Thermomix parties. Other manufacturers such as Bosch, Xiaomi, Moulinex and Kenwood offer comparable devices.
The Thermomix, invented in 1971, is the most important product for Vorwerk. The Wuppertal family company sold 1.2 million units worldwide in 2024. A little more than half of the group turnover recently came to the Thermomix, which is offered in 58 countries.
Six million people use recipe platform
In total, the Vorwerk group implemented around 3.2 billion euros last year and thus roughly as much as in 2023. The surplus of the group was somewhat lower at just under 99 million euros than in the previous year than it was 133 million euros. Vorwerk justifies this with high expenses for the development of the TM7.
The second most important product in the range recently weakened. The Kobold vacuum cleaner model remained behind the expectations, as the company explained. The turnover decreased by almost ten percent in 2024.
Meanwhile, Vorwerk was able to grow significantly with Cookidoo. The platform that offers recipes for the Thermomix has around 6 million subscribers, 900,000 more than a year ago. Vorwerk was founded in 1883 and is the largest European direct sales company.
dpa
Source: Stern
