Despite the caution of the consumer, the average expenditure will rise to 2024. The clothing leads the most chosen gift ranking, and open shopping centers are positioned as the preferred purchase channel in a campaign marked by promotions and search for discounts.
With the arrival of Father’s Day, That it will be held this Sunday, June 16, a private report analyzed the main consumption data and purchase trends for this special date.
The survey belongs to the Focus Market consultant, which shows that despite the challenging economic context, Argentines will maintain the custom of gift purchase. The clothing, experiences and wines and spirits lead the most chosen gift list, while open -air shopping centers are consolidated as the preferred purchase channel.
According to the projection of Focus Market, The average gift expense for this date will be $ 72,000which represents an increase compared to $ 49,500 of 2024.
“With price stability and descent inflation, this year we observe a much more cautious demand. Unlike other campaigns, the consumer compares more, expects last -minute discounts and concentrates their purchases in the previous days,” said Damián Di Pace, director of the consultant.
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Father’s Day: What are the most chosen gifts
Among the products most mentioned by respondents when thinking about the ideal gift for Father’s Day, they stand out:
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Dress: 35%
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Experiences (dinners, getaways, field day): 22%
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Wines and liquors: 14%
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Tools: 6%
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Technology, perfumery and accessories: between 5% and 3%
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Others (sports, bookstore, footwear, leather goods, home): between 0.5% and 2%
Where do Argentines buy the gift of Father’s Day?
The report also relieves the most used purchase channels:
Gift ideas according to budget
Focus Market elaborated an orientative guide with gift options in Marketplace, segmented by price range:
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Between $ 10,000 and $ 14,000:
Ceramic cup, Matero Set, thermal bottle, beer chop, photo box.
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Between $ 20,000 and $ 45,000:
Pumpkin mate with bulb, sports short, football shirt, grill set, box with snacks and wine.
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Between $ 50,000 and $ 75,000:
Leather bracelet, wine set with glasses and chocolates, urban shoes, analog clock, premium set with whiskey, coffee and chocolates.
Although with less participation, supermarkets are also part of the commercial strategy. There you can find options such as:
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Sports shirts: From $ 29,990
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Sweaters: From $ 31,999
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Inflatable Camperas: From $ 79,990
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Scottish whiskey (premium brand): $ 76,596
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Cortacabelos: $ 23,119
The promotions vary according to the chain: some apply direct discounts on the product (between 20% and 25%), while others offer up to 3 installments without interest With your own cards.
“Today the scenario is very competitive. There is excess stock, little liquidity in the street and a daily fight to capture the consumer. Digital wallets and financing in installments without interest have become key tools to sustain sales on this commercial date so relevant,” said Damián Di Pace.
Source: Ambito
