Despite the discounts and promotions offered by more than 90% of the shops, sales fell 1.7% year -on -year, measures at constant prices. With an average ticket that failed to compensate for the loss of purchasing power, consumption showed again cooling signals on a key date for retail trade.
Despite promotions and discounts promoted by more than 90% of the shops, sales for Father’s Day 2025 registered a 1.7% drop compared to the previous year, measures at constant prices. This was reported by the Argentine Confederation of Medium Enterprises (CAME), which relieved 220 businesses throughout the country between Friday the 13th and Saturday, June 14.
The balance was again negative for retail trade, which for the third consecutive year It shows a setback in sales on this key date of the commercial calendar. The fall adds to the 10.2% decrease in 2024 and 1.2% in 2023, consolidating a sustained trend of retraction in consumption linked to Father’s Day.
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A higher expense, but with less purchasing power
He Average ticket reached $ 41,302, a higher figure in nominal terms compared to the previous year. However, when adjusting for inflation, it implies a Real drop of 8.9% in the purchasing power of consumers. In this context, a marked preference for more accessible products was observed and for those achieved by promotions.
The most used strategies were discounts for cash payment and credit card quotas, although its impact was limited to a cautious consumer, with tight income and high indebtedness.
According to Came’s survey, 58% of merchants considered that Father’s Day had no impact or only generated a slight movement that did not change the monthly landscape. Just 11.3% said the date was decisive to improve sales.
A factor that played against trade was the coincidence with a long weekend, which diverted the focus of purchases towards recreational activities and trips, reducing circulation in shopping centers.
Rubber performance: specific rises, deep falls
In the breakdown by sectors, four of the six surveyed items showed interannual increases:
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Peripheral, accessories and cellular equipment: +9.7%
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Appliances, home and audio/video artifacts: +5.8%
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Cosmetics and perfumery: +4.6%
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Footwear and leather goods: +0.6%
However, the casualties in Clothing (-12%) and LIBRARIES (-8.6%) They dragged the general result to negative field. The clothing, historically one of the most chosen gifts, was the most affected, reflecting a strong retraction in spending even in discounts.
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Commerce displayed various strategies to stimulate consumption -from volume sales to bank financing -but They failed to reverse the decreasing trend. Consumer behavior remained prudent, oriented to compare prices and prioritize lower value or promoted products.
In addition, sustained growth of the online channel was detected in items such as perfumery and bookstores, which introduced greater competition for physical trade and contributed to further adjust the profitability margins.
Source: Ambito
