The origin of this commercial initiative became a custom that is celebrated from July 1 to 7.
From the July 1 to 7, Argentina celebrates sweetness weeka period dedicated to Exchange of chocolates and sweets with families, friends and couples. This annual event generates questions about when it was origin and the meaning of creation.
What is the origin of the week of sweetness in Argentina
The Dulzura Week was born in 1989 Like one Commercial strategy. The Association of Golosinas Distributors (ADGYA) and the company Arcor They joined for Promote candy sales in a conflicting economic context. The high inflation of the time affected consumption, and food brands, especially sweets, sought to reactivate their market. His goal was: Create an excuse for people to buy and give sweets.
The original campaign proposed a love exchange: “A sweet tooth for a kiss”This slogan resonated in the public and marked the beginning of a tradition that lasts to this day. It turned out to be a successful combination.
Dulzura.jpg Week
When the sweetness week is celebrated
The sweetness week has a fixed date on the calendar: July 1 to 7. However, the commercial success of the initiative extended its duration. Today, there is talk of Sweet monthsince it covers the entire month of July, and some businesses, extend their promotions.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
