After a decade of global success, Pelleriti and Priore return to Argentina with a new identity: worship, exclusive distribution and the dream of creating the Grand Cru of the New World.
After more than ten years, carrying the Argentine wines to the highest international scenarios, Marcelo Pelleriti and Miguel Priore return to the country with a new proposal: Pelleriti Priorea project that raises the category of high -end wine with a renewed, deep and conscious vision.
For more than a decade, Marcelo and Miguel led the project Marcelo Pelleriti Winespositioning excellence labels both in Argentina and abroad. In 2024, this story evolved towards something even more ambitious: A brand with global distribution, presence in more than 40 countries, renewed aesthetics and an unwavering spirit of authorship and legacy.
Pelleriti Priore is born with a clear premise: create the Grand Cru of the New World. This means designing wines with an honest connection with its origin, made of limited items, with unique identity and absolute focus on quality. Each bottle is the result of microvinifications, parcel selection and artisanal work in the heart of the Uco Valley.
“The goal is not to do more, but do better. We want each wine to be a collection piece, which represents the best of our land and our journey,” says Miguel Priore, Chief Sales & Marketing Officer.
The range includes Malbecs and Cabernet Francs of selected vineyards, as well as Blends de Terroirs that express complexity, balance and character. Pelleriti Prior’s first labels have already received outstanding qualifications from international critics such as James Suckling, which granted them between 95 and 97 points.
Pelleriti
For Marcelo Pelleriti, recognized as the first Argentine winemaker to receive 100 Parker points for a wine in Bordeaux, this return is also an emotional reunion: “We return to Argentina with a new energy. We respect our roots, but we also dream forward. We want to leave a legacy, not just a brand.”
The distribution in Argentina will be exclusive and selective. As of July 2025, the wines will be available only in specialized winetelas, high -gastronomy restaurants and through private membership, which will offer anticipated access to personalized releases and experiences.
In addition, the project incorporates sustainability practices in Viñedo and Bodega, prioritizing biodiversity, water efficiency and environmental care. All this, without losing the artisanal soul that characterizes Pelleriti Priore.
This is the beginning of a new stage. A brand of worship that is born from the heart of Mendoza, but with a look at the world. A story of two friends who understand that wine not only drinks: It is transmitted, shared, you live.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
