The sandwich on hand at the train station or airport – this became a rarity in the Corona crisis. This also has an impact on the bakery trade.
Germans went to the bakery next door more frequently during the Corona crisis. There was less business in branches at train stations and in cafes. The bakery trade as a whole therefore lost sales last year for the first time in eight years.
Revenues fell from 15.22 billion euros in the previous year to 14.45 billion euros, as the Central Association of the German Bakers’ Trade announced to the German Press Agency.
The association sees reasons in the corona crisis. “While the sale of bread and baked goods flourished primarily in areas close to residential areas, businesses with closed café areas and branches in usually high-traffic locations such as train stations and airports have suffered considerable losses,” explained President Michael Wippler. The average turnover per company has also decreased slightly.
“However, compared to other industries, the bakery trade gets away with a black eye overall thanks to the economic aid of the federal government and its systemic relevance,” said Wippler.
The trend towards fewer and larger companies in the industry continues, according to the association. In 2020 there were three percent fewer companies compared to the previous year. At the same time there are numerous start-ups. In the big cities in particular, many young master bakers set up their own business with innovative business concepts, said General Manager Daniel Schneider. He sees “handcrafted bread and baked goods” as the trend.
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
