The new advertising campaign “Great jeans” of Sydney Sweeney It has caused a reaction against its racial connotations.
The Euphoria star appears in a new campaign for American Eagle, which takes place under the motto “Sydney Sweeney has great jeans”.
However, many have pointed out on social networks that the word game with “great genes” (for the English pronunciation of jeans and genes) has racist connotations, with historical links to celebrate whiteness and eugenics.
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The reactions against social networks for the Sydney Sweeney campaign
“I didn’t know why everyone was getting so nervous with the announcement of Sydney Sweeney, but then I realized that I should see it with the sound and MY GOD! What a fuck of Eugenic Aria!“A user wrote in X.
“Maybe I’m too progressive,” added another. “But getting a white, blonde and blue -eyed woman and focusing your campaign on her perfect genetics feels weird, especially considering the current state of the United States.”
“I hate the announcement of Sydney Sweeney’s jeans. It’s as if right now, Why do we promote eugenics with the state of this country? No, I don’t want your genes! Let you fuck you, American Eagle! “Said a third.
“So, Sydney (and American Eagle) somehow expect the public not to interpret this image as an euphemism for eugenics and white supremacy?” Another person wrote in the same social network.
The campaign also aims to raise awareness about domestic violence with a line designed by Sweeney called The Sydney Jean, whose total purchase price will be allocated to Text Line crises, which offers support in mental health.
However, some have also criticized the campaign for this aspect, suggesting that it is insensitive.
Source: Ambito

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