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Jeans advertising with Sydney Sweeney ensures debates online
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Blond, blue -eyed, perfect? An advertising clip from Sydney Sweeney for a jeans brand splits the network. Even the white house mixes into the controversy.
US actress Sydney Sweeney makes advertising for a jeans brand – and thus caused excitement on social media. “Sydney Sweeney has great jeans,” is the Slogan of the American Eagle brand. The slogan is a pun: the English word for genes, “genes”, and the word jeans sound the same.
SWEENEY can be seen with her German German Shepherd in a post of jeans. The pun in another clip is carried out: “Genes are passed on by the parents to their descendants and often determine characteristics such as hair color, personality and even eye color. My jeans are blue,” says the 27-year-old there.
Boycott calls on social media
SWEENEY is criticized by Internet users for this pun, but also for the way the actress is staged. “Maybe I’m just to Woke. But taking a blue -eyed, blonde, white woman and concentrating your campaign on the fact that she has perfect genes feels strange,” wrote a user to the clip on X.
On Instagram there was a comment: “Such ideas (Eugenik) are not cool. Boycotted American Eagle.” Another asked: “Was it not who didn’t want to be considered an object?”
There were also many users who stood behind Sweeney. The white house also interfered in the controversy. Communication director Steven Cheung wrote on the platform X: “The” Cancel Culture “runs amok”. This “twisted” liberal thinking is the reason why the Americans chose in the 2024 presidential election as they chose. “You are fed up with this crap,” concluded Cheung.
Sweeney celebrates success with the series “The White Lotus” and “Euphoria” and also in the cinema.
dpa
Source: Stern

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.