The intervention is part of a Netflix campaign to promote the return of the series Merlina. The intervened section will be completely black for a while despite the controversy it caused.
A section of Magallanes street, in the middle of La Boca neighborhood, was Black painted Within the framework of an advertising campaign of Netflix. The intervention, which surprised neighbors and tourists, It will be mounted until Sunday, August 4. Then, the facades will return to their original colors.
The affected sector is the block between numbers 837 and 890 of Magallanes, temporarily renamed “Darkminito”. From the series of the series, they detailed that during these days there will be activities for the public, such as a tango orchestra with characterized dancers, cello violatlo shows and photo spaces.
“There will be an orchestra playing tango with dancing characters, another where the protagonist touches the cello, a space for family photos and activities,” they said from production.
What was painted and with what permission?
From the Ministry of Public Space and Urban Hygiene of the city confirmed that The action was authorized through a sponsorship agreement with the platform, regulated by Law No. 6,163. The agreement includes Reversibility of painting and Netflix’s commitment to Restore the original facades At the end of the campaign.
They also clarified that the block is not part of the Caminito protected circuit, and that Painted houses have no patrimonial value nor are they officially declared as a historical site.
Caminito _-_ entrance
Reactions and bewilderment
The intervention generated immediate visual impact. Videos of the “Dark Caminito” went viral on social networks and woke up from curiosity to criticism. Some neighbors were confused, while tourists took photos without understanding at all if it was urban art or an official measure.
“Did Caminito cease to be colorful?” Wondered users in networks. It even speculated with the use of artificial intelligence.
However, since Netflix production confirmed that it is a promotional activation for the return of the series Merlinawhose aesthetic tone coincides with the monochromatic black that today dominates that corner of the southern Buenos Aires.
The “Darkminito” has an expiration date: Monday, August 5the crews will begin to return their original color to the facades. Until then, The mouth offers an unusual postcard: tango and gloomy at the same time.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
