The singer surprised with a high -impact campaign: drones in the Buenos Aires sky and interrupted transmissions on digital platforms.
After 7 pm, the looks went to the Buenos Aires sky. A drone show He projected lights on the Puerto Madero area, suggesting a clear message: María Becerra will play on December 12 at the River Plate Stadium. The postcard, as unexpected as spectacular, crowned an unprecedented advertisement campaign on the local scene.
Several users began to upload images of the particular strategy used by the Quilmeña singer. In addition to the date, you can see symbols associated with the singer on the highway.
Earlier, intrigue had already been lit: different live platform broadcasts such as Luzu TV, Olga, Urban Play and the house were interrupted by the image of the artist. Dressed in different looks and in a futuristic aesthetic, Argentina’s girl appeared without prior notice in programs such as homeland and family and tanning covered, in what many defined as a “Artistic hacking”.
The action was so coordinated that it soon became viral on social networks, where a flyer also began to circulate with the phrase: “A historical announcement will give a 360º turn to the game forever.”
The official announcement soon arrived, and with him, a new brand in Becerra’s career, which has just released his theme “Infinites like the sea” and continues to consolidate his place as one of the most convening artists in the country.
It will be the third River of María Becerra
María Becerra You already know what it is to fill the monumental stadium. In March 2024, the singer made history when he presented himself as the main artist for two consecutive nights, 22 and 23, with exhausted tickets and a scenic deployment of international level. The dates not only confirmed their consolidation in the local scene, but made it the FIRST ARGENTINE WOMAN TO MAKE TWO CONSECUTIVE RIVER ON OWN ACCOUNT.
Becerra-
Networks
With the announcement of a new date for December 12, 2025, María Becerra heads to specify her third River as a central figure, an achievement that few artists have reached at the national level. The data is not less: with less than 30 years, Quilmes singer is already positioned as one of the great referents of Latin pop.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
