Beauty trend “Morning Shed”: Optimization craze is now taking over the night

The times when the evening toilet was to brush your teeth and apply the face to apply a long time. The times when the ritual for a Skincare routine with several layers of creams and serums grew were also yesterday. Nowadays you also go to bed with curlers, silk hood, face mask, chin straps and adhesive strips. Slept to the back so that everything stays in place. And in the morning the big “shedding” follows – the placing of all nocturnal beauty aids.

Welcome to the beauty trend “Morning Shed” – girls and women actually make this procedure every evening before going to bed. You could laugh. Or you can see which absurd dimensions of the beauty craze have accepted in striving for perfection and optimization.

The idea behind it sounds tempting: the eight hours of sleep should be used optimally to wake up more beautifully. “The goal is to use the time in which you sleep by using a routine that has already done work for you when you wake up”,

But what looks like a clever beauty optimization at first glance also worries dermatologists. The wild mix of serums and creams that act under an occlusive mask for several hours is almost always “a recipe for a disaster,” warns a dermatologist in the article.

Experts see the oral tape particularly problematic, which is supposed to help against snoring and to smear the face. The reality: it can lead to breathing difficulties and limited oxygen flow. Not to forget the skin irritation from the adhesive.

However, the social reasons for this trend should worry even more. The “Morning Shed” seamlessly joins a centuries-old tradition of time and money-proof beauty practices, as Dr. Louise N. Hanson from Durham University. After all, the “Morning Shed” is not as dangerous as the extreme risks that women died for beauty earlier – from arsenic baths in the Renaissance to eye drops from rabid cherry to tapeworms in the Victorian age. In short: “If you want to be beautiful, you have to suffer.” Glue your mouth at night and no longer sleep on the side because the curlers could slip, but does not sound relaxing.

The latest “innovation” by Kim Kardashian’s Shapewear brand Skims also shows that the topic has now finally arrived in the mainstream: It now offers a chin strap “Seamless Sculpt Face Wrap” for $ 48 for the face that is to be worn overnight. And was sold out within a few hours.

The beauty industry even discovered the bedtime as a profitable target. What once sounded so easy – beauty sleep – is now a complicated undertaking with numerous steps and expensive tools. And a never-ending story. Because you never learn on Tikok and Instagram, the next promise of beauty in the form of a new Korean Skincare brand or the next skim product is always waiting around the corner.

What the “Morning Shed” ultimately reveals is terrifying: there is no longer a moment in which women can simply be. Even sleep, the most natural form of regeneration, becomes an optimization construction site. Well then, good night.