A South Atlantic Sea star went viral and aroused curiosity about Argentine humor, humor and merchandising.
In times where The viral is usually born of the unexpecteda Argentine marine finding He won a place in digital conversations. From the bottom of Argentine Seaa peculiar star of sea He captured looks, caused memes and aroused a massive interest in science.
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Live broadcast of CONICET He turned this creature into an underwater celebrity. Its rounded shape, its intense color and ingenious nickname made it “Culona star”It will become a pop icon, breaking the barrier between scientific research and online entertainment.


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From the background of the Argentine Sea, a unique creature went viral and connected the scientific exploration with thousands of users in networks.
The species of the sea star that went viral in Argentina
The phenomenon began in July, during an expedition that explored the Buenos Aires coast more than a thousand meters deep. In the middle of corals and fish, a reddish and robust sea star appeared, officially identified as Phrygian hosteria. The public soon baptized it with a nickname that mixed humor and tenderness: the Culona star.
This species lives in cold and deep waters of the South Atlantic, reaching up to 30 centimeters in diameter. His short arms and body “chubby” are part of his natural physiognomy, but his diet of molluscs and other invertebrates of the seabed also influences his appearance. The audiovisual record of the streaming The Conicet showed it in the foreground, generating a flood of catches and comments on networks.
The sighting not only fed popular curiosity, but also reinforced the importance of exploration of Argentine marine biodiversity. Much of these areas remains little studied, and meetings such as this provides valuable data for science, while connecting the public with underwater life directly.
The campaign, transmitted aboard the falkor ship (TOO) with support from the Schmidt Ocean Institutehe scored his end this Sunday. Then, the scientific team will resume the expedition in September, exploring new areas off the coast of Río Negro and Chubut. Coinciding with him Friday 15non -working bridge, the expectation for new findings grows both among researchers and among online followers.
The merchandising of the Conicet expedition
The digital fury soon moved to the physical world. In it Argentine Museum of Natural Sciences “Bernardino Rivadavia” are already sold magnets, keychains and official aftershocks of the Culona starwith such great success that the first batches were sold out in hours. From the museum they confirmed that there will be replacement this Friday, just before the long weekend.
Star-Culona-Merchoficial-Conicet

In parallel, independent merchants launched their own line of products inspired by the expedition: t -shirts, cups with humorous phrases and even more creative versions that include the figure of the bikini star with the Argentine flag. The phenomenon made it clear that science can also generate consumption trends and become an unexpected cultural symbol.
Source: Ambito

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.