There will be more than 400 artists represented by 67 galleries from 16 countries at the Costa Salguero Center. Two days before the institutions and collectors will make their purchases.
Just when the art market is going through a pronounced depression, Arteba Redobla its bet and is offered as a salvation table. For the first time the fair puts the focus on the numbers. Last week he appeared at Arthausrecently created microcenter institution.
This year’s edition will open its doors to the public from August 29 to 31 with more than 400 artists represented by 67 galleries from 16 countries at the Costa Salguero Center. But the result of the battle to achieve successful sales – which this time is what matters – will be defined two days before, in the days prior to that date. On August 27 and 28, institutions and collectors will make their purchases. To begin, the sponsor of the fair, the Santander Bank, support of several programs, will mark the beginning when acquiring the first work. Then, in the times of skinny cows, the Zurich company, founder of the Matching Funds program, renewed its presence. After several years of being absent, Zurich again offered funds for works acquisitions that institutions must match or increase. Those chosen to receive the Matching Funds benefit, this time, are: the museums of contemporary art of Salta, the Franklin Rawson of San Juan, modern of Buenos Aires, contemporary art of Buenos Aires, the Buenos Aires Malba, the Córdoba Culture Agency and the Klemm Foundation.
Far away were the times when the Modern Museum asked artists as the only strategy to increase their heritage. Today, to the contribution of Zurich, which broke largely with that plunder, the Argentine International Investment and Trade Agency (Public-Private Organization) is added to the tickets. The acquisition program, which has been reiterated for 20 years, is well worked. Yesterday in the Malba during an introductory talk to the fair oriented to new audiences, some keys were provided to travel it.
Meanwhile, it was confirmed that managers and curators will arrive from Reina Sofía in Madrid, the Guggenheim of New York, the Saint Louis Museums of Missouri, the contemporary art of Barcelona and the contemporary of Los Angeles, Denver’s, the art of Lima, the Institute of Minneapolis and the DeichTorhallen collection of Hamburg. The AMAEDO AMOEDO Foundation invited Patricia Hanna, director and curator of the Jorge Pérez Foundation. The Brazilian embassy participates with the sending of the curators of the Mam Rio and the Sea, both of Rio de Janeiro.
In this new edition, as if a storm is crossed, more than news and changes, finance and abroad arrivals inspire concrete illusions. With local buyers and tourism in Franca retired, for market operators the investment figures in the fair are bulky. In the main section, 44 galleries paid 508,200 pesos with VAT included the square meter, while, for their part, the 19 stands that will occupy in Utopia (sic), the move of the youngest and experimental art, costs 4,537,500 million also with VAT. Figures must be added the high cost of the assembly. The price rose considerably if it is collated with last year, 401,115 the square meter. In Arteba they ensure, strictly speaking, that taking into account the market situation, the increase was less than the inflation index. Although almost all operators feel the cost, the most ambitious had to multiply around 100 times the price of the square meter.
For the first time, several galleries resorted to the loans of the National Arts Fund, an institution that signed an agreement with the Arteba Foundation with the aim of recovering leadership and becoming the largest Latin American fair. The FNA granted loans with rate 0 to several galleries, including stones with a loan of 10 million pesos, Rolf with 20 million, constitution with 2 million and there are others in process. However, while some galleries are committed to winning, others do not participate or closed their doors. The Arteba Foundation, with Santander and the sponsors who appeared at a difficult time, face expenses to raise the level, such as the presence of the curator Aimé Iglesias Lukin to stage the cycle of conversations. On the island of Editions, the Proa Foundation will present a selection of publishers that work around the sound art. Books of the publishers present will be presented at your own auditorium.
A great attraction of this fair is to summon the diaspora of artists who left the country and return with their foreign galleries, such as Diego Bianchi. A good example is that of Adrián Villar Rojas. In 2011 he represented Argentina at the Venice Biennale and never returned. He is 45 years old, “lives and works nomadicly” and his works were seen in the Garden of the Tublerías and The Louis Vuitton Foundation of Paris, the Kassel document, The Metropolitan and the MoMA in New York.
The fair has always been the genuine art party, the expected moment for the reunion. It is largely enhanced by the visibility that the media have always given it, since 1991, when it was founded, and at present, for the circulation of all the actors, especially the artists, through the networks. There are buyers who emerged with Arteba and expect this date to look at the horizon of modern and contemporary art. And only there choose a work. And there is also an audience and collectors with the taste and eye educated by Artaba.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
