In a context where innovation in the gastronomic field is a trend, Essen launched Reinhis First kitchen robot. This launch not only marks a milestone in the history of the brand, but opens a new category of products designed to merge tradition and technology, and enhance business growth through its direct sales model.
The kitchen robot Rein It stands out for its intuitive interface, which offers personalized recipes and versatile solutions, bringing the pleasure of cooking with the most advanced technology.
“Rein does not come to replace homemade cuisine, but to get closer to it. It is technology designed to simplify, inspire and make cooking easier, faster and more enjoyable,” affirms Helga Yascidirector of Essen, and one of the heirs of the company founded in 1980 by Wilder Yasci In the Santanfesina town of Villa Cañás, close to Venado Tuerto.
In fact, the two Yasci children –Helga and Wilder (H) Today in charge of the company- they baptized Rein to the kitchen robot in tribute to one of his mother’s last names Mirtawho was also the one who chose the name “Essen” For the Argentine company leader in solutions for home kitchen, because it reminded the homemade food of its German grandparents.
According to their owners, Essen refers to a town in Germanyin the state of North-Westfalia, in the Ruhr region, where Mirta was inspiredbut it also means “food”. And it is no accident that Helga and Wilder remember the call to eat from when they were children: “Kinder, it’s Ist Essen da! “ (“Boys, food is ready”).
A strategy to expand the business and add entrepreneurs
With this launch, Essen seeks not only to revolutionize home cuisine, but also open a new consumer segment and enhance the commercial development of more than 20,000 entrepreneurs that integrate its direct sales network, the heart of the company’s business model for more than four decades.
“This purpose has accompanied us for 45 years, guiding each decision, each product and every evolution”Yasci points out, who says Rein represents a bridge between tradition and culinary modernity.
Characteristics and commercial proposal
Rein It is not another appliance: it is a complete kitchen system, which combines great capacity, high power and robustness, differentiating within its category.
In addition, it is marketed with a unique proposal: Includes an essen pan or saucepanreinforcing the premise of technology and durability in a single step.
Reim to the kitchen robot
All recipes and content were developed 100% by Essen, with the aim of providing a reliable and authentic experience. The platform offers exclusive recipes created by chefs and chefs, which inspire and guide each preparation.
Rein also has 16 Automatic programssuch as manual cooking, balance, ferment, steamed cooking, turbo, slow cooking, saving, cooking and stirring, maintaining temperature, prelavated and egg cooking, among others.
The 8 benefits of the Rein Kitchen Robot
- All in one. Replace +20 appliances. From weighing to steamed, knead, beat or boil. Rein does everything in a single team.
- Cook big. 3 -liter jug: Ideal for cooking for the whole family or making Meal Prep. You will be able to prepare great portions without complications.
- Strength for everything. 1200W power: yield to the maximum even in demanding cooking. Its engine allows rapid and homogeneous results.
- Materials that resist. Resistant and durable components: Includes stainless steel jug, reinforced blades and accessories designed for intensive daily use.
- Recipes in the foreground. 8.9 -inch touch screen: Step by step guide for each recipe, with images, instructions and automatic mode.
- The perfect match. Toten or saucepan?: Those who register on the webd E Essen+ can access a free pan or pan. The perfect match for rein.
- 100% recipes tested by Essen. Find +500 recipes at no cost: all recipes are tested and optimized to work perfect with rein. And they are constantly updated.
- Essen quality. Official guarantee for 3 years: kitchen with confidence, every day.
Innovation with purpose: cooking is more than preparing food
Present in six countries of the region (Argentina, Uruguay, Paraguay, Bolivia, Peru and Mexico), Essen reaffirms its conviction: cooking is an act of love, connection and well -being. Through Reinthe company invites you to reinvent the kitchen, unleash creativity and enjoy each dish.
Founded in 1980, Essen is a leader in the manufacture of high quality products for homemade cuisine, with a 45 -year -old trajectory based on innovation and commitment to well -being.
Its direct sales model, based on a network of entrepreneurs, continues to be the engine of its growth in Latin America. Rein is now available through the official entrepreneurs network Essen.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
