Joe Caroff, designer of the iconic James Bond logo died

Joe Caroff, designer of the iconic James Bond logo died

August 18, 2025 – 10:34

He was also responsible for “West Side Story” poster, the opening titles sequences of “The last temptation of Christ” and more.

The American graphic designer Joe Caroff He died at age 103. Caroff’s death was confirmed by his children, Peter and Michael, to The New York Times on Sunday. Caroff died while receiving palliative care just one day before he turned 104, on Monday, August 18.

Caroff was known for designing the iconic 007 logo for the franchise of James Bondwhich presents a gun cannon that extends from number seven to form a weapon. Since then, this logo has been used in other media, including Various versions of James Bond novels and video games.

He was also responsible for some of Hollywood’s most emblematic posters. Caroff’s most famous include. Your work on the poster of West Side Story It is usually mistakenly attributed to Saul Bass, who designed the film’s initial sequence of the film.

Caroff also designed the opening titles sequences for several loved films between 1970 and 1980. These include A bridge away (1977) of Richard Attenborough, Death of a traveler (1985) of Volker Schlöndorff, Brighton Beach memories (1986) of Gene Saks and The last temptation of Christ (1988) of Martin Scorsese.

Joe Caroff and the lack of royalties for the design of “007”

Joe Caroff, infamously, received only $ 300 for James Bond’s logo without royalties in 1963, as usual at the time. Nor did it appear in the movies of the films and never received royalties for the millions of James Bond articles sold in the 60 years since then.

However, Caroff shared in an interview that he did not care about the lack of royalties since the logo attracted more attention to his work and achieved other orders.

Joe Caroff’s poster portfolio also includes jobs in numerous films and films such as For a handful of dollars, for a few more dollars, Tell Me That You Love Me, Junie Moon and Too Late The Hero.

After more than 50 years of not being recognized by Bond producers, Caroff received an omega clock with 007 engraving from Barbara Broccoli and Michael G. Wilson for his 100th birthday.

Caroff retired in 2006 to devote himself to his personal painting. His wife, with whom he had been married for more than 80 years, died earlier this year at age 101.

Source: Ambito

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