With more than 50 million publications, this fashion was enhanced in Tiktok to raise and reveal a type of man who only seeks to appear through fashion consumption and microtende.
Their outfits They stand out for oversize garments and with neutral colors, they use Tote Bag As an accessory, they take MatchaThey listen to artists like Clairo and read literature Contemporary and feminist. Welcome to the world of “Performative Male”, A male trend that combines fashion and lifestyle with the aim of achieving the social validation.
He “Performative Male“It is precisely that, a performance, a projection outside a set of algorithms, microtendences and fashions Its origin was built in Instagram, but especially in Tiktok, where he already has more than 51 million of publications on the subject.
As with any new fashion, the same question always arises:How and why the “Performative Male” arose and gained so much importance? In a set of specific characteristics that make up this phenomenon, the end continues to be a replica of today’s society by its constant search for validation.
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Tiktok
We present to the “Performative Male”: characteristics, attitudes and construction
He Starter Pack of the “Performative Male”, That is to say the combo of things that compose them, it stands out for: Read feminist literature, listen to artists such as Clairo and Fiona Apple, take out analog photos, watch independent cinema, use Tote Bags and Baggy garments, carry a labubu, take matcha and have a sensitive, empathic, intellectual and cultured personality.
“He “Performative Male“It’s a type of Stereotype of man that was mutating and works like a genre tool male to conquer women and attract the female audience, ”he explains Mac Nuñezfashion producer.
This set of qualities works as a Trend Reflection current or already existing social, but now receive a label. “At the time Tumblr, 2013 or 2014, This construction of the sensitive man already existedvery connected to its female side, with a deconstructed masculinity, and a love of art, music and expressive media, ”says Mac.
He performative man From that stage we could say that it was the one who had a band and now, it is the one who writes. The characteristics were ayornando, mutating and adapting to the current demands, where the social networks They charged a very large force in the imposition of what is consumed.
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Loss of identity and people who function as algorithms
We cross a moment Sociocultural where it is more apparent than really being. The authenticity and originality He loses strength to give way to the copy, the massive and safe. The tendencies They may distinguish us, but within a popular group we are all the same.
“This new male fashion It is composed of all these trends that in general They attract women. A masculinity very fragile with an action that is all peace and love for social networksbut that of the doors inside are another type of man, ”explains Mac.
In a global context where there is a growth of aggressiveness and conservative and reserved trends, it is not strange to think that the Construction of the fashion man It is composed of more soft, present, warm and empathic qualities. In this case, the social networks They work again as a condition to our personality: do we consume what we choose for pure pleasure or to seek to satisfy someone else with the Idealized construction of your own image?
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
