Victoria Beckham
Record sales for lipstick, kohl and Co.
As fashion designer, Victoria Beckham was smiled at for a long time. But their cosmetic line achieves record sales.
With her fashion label, she fought for the red numbers for a long time. Now Victoria Beckham (51) has been a record year according to her current make-up line.
Victoria Beckham’s company of the same name has helped a 37 pound of expensive lipstick (the equivalent of around 42 euros) as well as kajal eyeliner and perfumes to a turnover of almost £ 113 million (around 130 million euros). Victoria Beckham Holdings Ltd. According to the report, it has grown by a quarter within twelve months, whereby the designer’s cosmetics line made a significant contribution to the record wins.
The “WWD” magazine also announced on its “private company reported an increase in total sales by 26 percent to £ 112.7 million compared to the previous year.” Victoria Beckham, of course, proudly reposted the post.
A Beckham-Kajal is bought every 30 seconds
According to “The Sun”, one of her characteristic Kajal Eyeliners is selling every 30 seconds in Great Britain, Princess Kate (43) wear her clothes and she is even traded as a possible successor to Anna Wintour (75), who recently acknowledged her respected service as editor-in-chief at the “Vogue”.
The turning point for the success of your brand is that the former Spice Girl presents itself as the face of the make-up division and, for example, published make-up tutorials on Instagram, which she designs very personally. Fans and potential buyers can learn from the British style icon how to make up for their iconic smokey eye look. Her daughter Harper (14) also likes to praise Mamas products on social media. In addition, the Victoria Beckham Accessories recorded a satisfactory sales, such as their Dorian bag.
For the fourth time in a row, Victoria Beckham achieved two -digit sales growth. For the four -fold mother, who announced her plans for the first time in 2009, to enter the fashion industry, but was smiled at by many, a late satisfaction. For years she fought with setbacks. As reported, among other things, the British newspaper “Daily Mail” in 2017, the wife of ex-footballer David Beckham (50) with its fashion label in 2016 made a minus of around 9.5 million euros. In 2018 she even had to delete 60 jobs.
In October, Netflix published a documentary series about Victoria Beckham, which traces her ascent from Girlgroup member to the fashion icon.
Spotonnews
Source: Stern
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
