Before hiding in the sea, the sunset sun Aruba It is a perfect orange ball that is reflected in water and white sand. The imagethat crowns each of the quiet days on the island, partly explains why this destiny became one of the favorites of the Argentines in 2025.
Ronela Croes, CEO of the Tourism Authority of Arubahe advanced in dialogue with Scope and Buenos Aires Herald that in the coming weeks the details of a direct flight between Buenos Aires and the island. So far, to get to Aruba from Argentina it is necessary to make at least one scale, usually in Colombia, but airlines can also be found with a first stop in Lima, Panama, Miami or Atlanta, and then fly to the island.
The announcement becomes relevant when the numbers are analyzed. So far from 2025, The number of Argentines who vacation in Aruba grew by 110%. According to INDEC data, between January and July the number of Argentines who vacationed abroad increased 57.3%, which is explained not only for a growth during the summer months but also by a sustained increase in international trips throughout the semester, with a particular rise during the month of July.
Aruba, “One Happy Island”
The Aruba’s beauty is lush. The turquoise sea, warm, transparent waters and white sand, with full sun and a constant breeze that makes heat more friendly, dazzles from the first moment. It is literally, how to be within a perfect postcard.
In addition to paradisiacal landscapes, Aruba is considered the safest island in the Caribbean according to the Security Index of the Caribbean Islands. The highest ranking score is due to a low incidence of crimes (both common and violent crimes), low risk of hurricanes and good access to emergency medical care. In addition, Aruba is among the destinations identified as “Level 1” of the United States Department of Statethe same level that Argentina has.
Despite being a safe destination, it is recommended to pay attention and not leave unattended objects of value, to avoid eventual thefts in public places.
The Gastronomic offer of the island is of remarkable quality. While there is no “arubian food”, some typical dishes can be tested, such as Keeshi Yena, a kind of bittersweet stew with chicken and meat with gratin cheese on top, which some restaurants include in their menu.
Although Aruba has no food production beyond some fruits, vegetables and eggs, the quality of the gastronomic supply is impressive. The variety of proposals covers the kitchen of more than 100 different nationalitiesalso including the best known fast food chains in the United States.
Nothing is “Made in Aruba”
As Aruba has no industry, everything that is used on the island is imported. According to the latest official data available in the Aruba Statistics Office, the item that most affects imports is “food”, which represent around the 16% of its international purchases. Going to an Arubian supermarket is like an international catalog of the food industry.
While almost half of the products are imported from the United States (46%), The absence of local production opens the opportunity to international suppliers to open that marketespecially premium products.
Argentine wine is the product that has more arrival in Aruba. In all restaurants there are some or several bottles of wineries mainly Mendoza, with the Malbec at the head of presence.
And inflation? How do they handle it? While the Central Bank of Aruba (CBA) Try to control the increase in monetary political prices and interest ratesofficials of the Ministry of Economy of the Island recognized in dialogue with Scope And Buenos Aires Herald that is not much to do to stop the impact of prices at a general level, especially with energy prices.
However, the island’s government carries out prices control in products from the Basic basketimposing on companies a price range with a allowed profitability. This is the case of local production eggsthat by government decision must be in 6,80 Florines La Dozena (U $ S3.90). Inspectors of the Ministry of Economy make survey in different commercial premises and impose fines if they find products outside the price range.
Economic diversification: the challenges of the island
Aruba’s main challenge is to diversify his income. Currently, the 80% of GDP depends directly or indirectly on tourism and, from the remaining 20%, a significant contribution is done by the State via public investment.
Ronela Croes explains that the tourism management strategy is based on two axes: The first is Diversify the origin of visitorswith special attention to travelers in Latin America. This is achieved with the creation of direct air routes among the countries, which provide comfort to travelers to arrive with a single flight to the island.
He second axis is what type of tourism they want to receive. Due to a prohibition of building new hotels, the island authorities now seek to consolidate Aruba as an exclusive destination, which allows increasing income but not the number of visitors.
The Lack of workers is another of the great challenges of the island. Per year, Aruba receives around 1.4 million tourists, compared to a stable population of approximately 110,000 people.
Daniel Ferrara, CSO of the Gianni’s gastronomic grouphe said to Scope and Buenos Aires Herald that, for that reason, They seek to attend workers who want to emigrate to Aruba to get housing that allows them to settle with their familiesin addition to guaranteeing a salary above the average industry.
In this same sense, Crescenzia Biemans, CEO of the Luxury Resort Bucouti & Tarahe confirmed that the talent retention policy in his company does not have to do only with a salary issue, but with benefits for workers who allow to ensure permanence and guarantee quality care for guests.
Five infallible visits for travelers
- Beach: Eagle Beach / Rodger Beach: The ideal is to rent a car to travel the island. Due to its small extension, it is possible to do it in less than an hour. However, it is recommended to allocate at least one day on each chosen beach. The infallible ones: Eagle Beach, on the west coast, and Roger Beach, on the southeast coast with views of the old refinery.
- San Nicolás murals: San Nicolás is the cultural capital of Aruba. Only 30 minutes from the hotels area, San Nicolás is an open -air art gallery and murals. With more than 80 works of art, the tour on this part of the island is a nice walk to meet Tito Bolivar, the “street mayor” and creator of the International Art Fair.
- Where to eat: The island’s gastronomic offer is high quality. The variety of fish and sea food is very good. The oldest restaurant, Papiamento, offers the typical Keeshi Yena (delicious) and has a cava of more than 2000 wine bottles from all over the world. Another highly recommended restaurant is Caya House, which seeks to add Caribbean flavor to Latin American food. For those who want to enjoy a sunset at sea, taking something, they can book their place in The West Deck. And, if they are lovers of Italian food, the traditional Gianni’s in the hotels area offers an excellent variety of pasta.
- Catamarán Walk: Sunsties are so wonderful that literally from anywhere enjoyed seem unbeatable. However, a catamaran ride during sunset is a different and very pleasant plan to finish a perfect day on the island.
- The city center: a walk in the old area: For those who want to leave the “tourist” circuit, they can go for a breakfast or brunch in “Aruba Experience”, a cafeteria in the center of the city that is a secret corner of premises, with a healthy breakfast offer with delicious Caribbean products. The extra flavor is given by Susana de Ruiter, a Venezuelan lover of Aruba, who seeks to rescue the identity value of that area of the city and has several ventures that rescue the Arubian heart.
This area, which is also where the Cruisesit is an open -pit mall. There is international brand stores (Zara, Adidas, among others) along with premises of the most varied souvenirs. It is advisable to leave gift purchases for this area of the city, for the more convenient prices.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
