Henry Samuel: Heidi Klum’s son ends up with a luxury label

Another milestone for the Klum family: Henry Samuel (19), eldest son of supermodel Heidi Klum (52), now also conquered the luxury beauty industry after the catwalk. The young man announced on Tuesday as an advertising face for Yves Saint Laurent Beauty.

In a professionally staged video, Henry Samuel presented the latest fragrance of the French luxury house. His message: “The secret is revealed! I am officially part of the ‘MySlf Talent Squad’ with Yves Saint Laurent Beauty.” The 19-year-old, who has already reached over 37,000 followers with his Instagram account, explained his philosophy about the campaign motto: “For me, MySlf l’Aschlu means being completely expressed and self-confidence.” With the campaign, he is in a prominent company – among other things, actor Austin Butler (34) is part of it.

Apparently Henry Samuel has a special relationship with scents, as he reveals in the video clip: “A fragrance can give me warmth, he can give me a feeling of security, happiness and energy.” In further interview scenes he emphasized: “The moment when I feel the most as I myself, when I express myself through fashion and when I am with my friends and family. I really appreciate that.”

As expected, Heidi Klum was proud of her son and immediately shared his announcement in her Instagram story. The “Germany’s Next Top Model” juror still seems to be in the middle of the celebrations of the birthday of the Kaulitz twins-and now apparently has one more reason to celebrate.

The advertising aluminum marks the preliminary climax of Henry Samuel’s career. It was not until January 2025 that the Klum-Sohn gave its catwalk debut at the Lena Erna Erziak Haute Couture Show during the Paris Fashion Week, where it presented two black suits from spring/summer collection 2025.

Another appearance in New York City followed in August, where he ran for Ronnie Fieg. Henry Samuel has been under contract with Next Management since July.

Henry Samuel comes from Heidi Klum’s marriage to the British musician Seal (62). The two were married from 2005 to 2014 and have four children together.