Despite aggressive promos of hotels, demand for summer on the coast, for now, is low

Despite aggressive promos of hotels, demand for summer on the coast, for now, is low

Everyone wants to leave behind last summer, where the Argentine coast suffered an abrupt fall of tourism. Its main competitor, Brazil, took all praise, with competitive prices and good weather. Now, the question is whether the recent movement of the dollar will impact or not in this market.

Not to repeat the bad season, many Hotels from the Argentine coast They launched strong promotions and the possibility of paying in installments. While there are many consultations, for the moment the demand is cautious.

“Many Hotels They went out to sell the season with a pre-computer plan. More than half of those we surveyed were with the same price last year and those that increased, they did it with a 15 or 20% and offering quotaswhich I think is the most important factor. Many offer payment in 3 and 6 installments. There are even banks that have 12 installments of 12 quotas too, ”he said Fabián Savucci, head of the subsidiaries in Pinamar and Cariló of the Association of Tourism Hotels of the Argentine Republic (AHT).

“But the panorama for now is very quiet, there are many consultations but few concretions,” said Savucci. August and September are usually the months in which Argentines begin to think about summer. While for now that does not translate into reservations, the demand panorama is expected to be clarified in the coming months.

How are house and departments reserves in Cariló

Cariló It is usually one of the spas less beaten by demand. Destiny usually has a faithful and high purchasing power. However, the competition with Brazil last year weakened it.

The specialists consulted observe a slight improvement in relation to the previous season but still does not achieve the level of previous years.

“We rose about 12% prices. And we have a discount of 5% for the total rental payment, which many tenants took it. We are twice the reservations of last year, which does not mean that it is good because last year it was very bad, but we are better,” said Joaquín Bustillo, owner of the Celtis real estate.

While the demand is slow, Bustillo said that what is being rented most are the properties in front of the sea.

How the dollar rise impacts on rentals

At times where the dollar is rising, the general demand in tourism this week is in Standby waiting to see what happens. However, there is a possibility that the prices of Rentals They are modified. “With this rise in the dollar and movement of the country, for now we are maintaining prices, but if it continues to modify, they may fit a little,” Bustillo concluded.

While the demand is calm, the expectations are put in which the reservations soon start. “For now we have about 10 more closed contracts at this point of the year than in 2024. There are many owners waiting to see what happens to the dollar to only put their properties in availability,” said Silvia Melgarejo, head of the Constructora del Bosque de Cariló. “We are optimistic in relation to the next summer season,” Melgarejo concluded.

Source: Ambito

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