Welfare is a fundamental pillar in daily life. But how do you get and what tools are there to achieve it?
He welfare became a priority in a world where Tiredness and stress They seem to have been naturalized. Faced with this scenario, spaces that go beyond the traditional gym and that propose an integral approach to physical and mental health arise. The Wellness Club They combine training, recovery technologies and moments of community.
The rise of Wellness Club It responds to a deep cultural change. Immersion in ice water after training, sauna sessions, technology -guided muscle regeneration and meeting spaces mark a new paradigm in the way of caring for the body.
Currently, Argentina begins to adopt a global trend that in cities such as New York, London or Barcelona is already part of day to day. The Wellness Club They are not just a space to train, but a new model of urban life: places where it is trained, recovered and shared, in search of a more comprehensive and human well -being.
Innovation and welfare culture
“Recovery should not be an answer to an injury, but a daily practice. We want to install it as a habit as essential as feeding well or sleeping. Staying in the present is part of training the body and head,” he says Francisco Bártolifounder of Boss Recovery. The company, born in 2021, offers technological solutions that improve people’s quality of life, regardless of age, routine or physical activity level. Inspired by professional sports tools, the company developed devices such as cryotherapy bathtubs, wireless boots and portable saunasthat today they reach an audience that wants to relieve tensions and rest better.
The current situation reinforces that need. According to a study of the Faculty of Psychology of the UBA, 48.1% of Argentines suffer from anxiety, 40.27% crosses depression tables and more than half declare to be in personal, economic or emotional crisis. In that context, there are devices that combine infrared heat and vibration that aim to relieve pain and offer accessible well -being pauses in the middle of the routine. “It is not necessary to be athlete to need to recover the body. They reach ten minutes of intense life so that something hurts. We point to that common person, who works, runs, is demanded and does not find time to stop,” explains Bartoli. The project, validated by Elite sports figures, has a Wellness Club within the River site.
But the company’s objective is to transcend the sports world and take this model to other areas, where you already work in alliances with hotels, coworkings, offices and clinics, convinced that physical and mental recovery must be available in the daily life of any person.
Community, running and lifestyle
Another name that drives this trend is Swaga project that was born around running but that quickly became a space to train is only part of the experience. “In recent years we saw a very strong boom in everything related to well -being: running, yoga, meditation, functional training, community spaces. People not only seek to train or improve their performance, also seek Franco ImpieriSwag co -founder.
With activities such as Social Run or the Long Runthe community of corridors grows in a sustained way and exceeds every time the expectations of call. The predominant public is between 25 and 35 years, an age range that not only seeks to improve sports brands, but also connect, have fun and inspire a shared environment.
In short, The Wellness Club are not only a place to train but also a place to access recovery rituals. Instead of focusing solely on performance, these clubs promote the balance between body and mind in accelerated urban life. Thus, they consolidate as the new refuge of those who seek energy and rest.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
