Toto Lafiandra, of January: “We work on One One, the idea of ​​club and belonging”

Toto Lafiandra, of January: “We work on One One, the idea of ​​club and belonging”

He menu is characterized by the quality of products and creativity in the presentationto satisfy various palates. The restaurant has established itself as a Meeting point for premises and touristswith a versatile space that adapts to different occasions, allowing lunch, dinner or even enjoying cocktails before leaving. In addition, it has a program of executive menu that presents top -level dishes and special benefitsideal for corporate lunches.

January naturally starts as a more nocturnal project. The Costanera itself is a more nightly, with movement on Thursdays, Fridays and Saturdays, for the amount of entertainment that has been for 30 years. When we opened, 6 years ago, we decided to keep open at noon, although the location is not a pole in that time on the week, because there are no offices nearby, or people who go out and spontaneously choose the place to go to eat, for distance, since everything is through car.

As the movement of the area at noon is concentrated on weekends, we decided to focus on executive lunches, on alliances with entrepreneurs, with journalists, with people who want a comfortable place and with parking. They always serve you well, that there is always a reservation available, because we have 300 cutlery. That’s why, We work with the concept of Business Lunchto attract entrepreneurs, work people, young people who can later work there.

spaces in January

What differentiates the January executive menu from other proposals in the market? What kind of dishes can diners expect and what additional benefits are included?

The first key aspect is the price. January is a restaurant with an average ticket of 60,000 pesos per person. So, what we did was attract the public with a competitive noon price in a high -gastronomy store. A place where you have a good service: you have sommelier service, Valet parking and issues so they are cost.

Then, We work in the stars of the letter and in the variety, such as meat empanadas, spinach and kale snoring and salmon croquettes, or provoleta and tenderloin gnocchi, so that the diner can enjoy entry, main and dessert. We adapt the portions to an adequate size.

The Group support Campari, with whom we made a strategic alliance, which allowed us to include a cup of courtesy, to decontract. In addition, we have different wine cards – which can be in Copa – at reasonable prices.

January plates

January dishes.

Beyond the menu, what elements of the general stay in January Costanera are designed for corporate clients, such as service, setting or flexibility in reserves? Are there other benefits?

– This question is very important. I always say that January is an experience in itself: The atmosphere, comfort, furniture, raw material, cocktails, wine selection. Everything is designed with a High Quality. All that, at a reasonable price at noon, is doubly beneficial.

If you join a menu like ours, an extremely pleasant experience is completed. A detail and advantage we have is that our kitchen never closes. You can come to lunch from 12 to 18. You can stay and receive people at different times.

He objective is that entrepreneurs and workers and SMEswe focus a lot on them and generate alliances, They can be present with courtesies. Many companies have current accounts. In that sense, the One To One is worked; The idea of ​​club and belonging.

January cocktail

January cocktail.

In the current context, how does January adapt to ensure that corporate lunches offer not only a first level cuisine, but also an environment conducive to meetings and networking?

– This was forged alone, so we generated in the experience of the noon. Both we and our sponsors invite their customers to meetings, because office dynamics can be had. A is generated Networking climatein which they are old and new collaborators. A is generated Labor ecosystem of pleasure, with good attention and quality.

When you are in a business lunch, The service is fundamental: one has to be concentrated. Over time, you already know what each client takes and that makes everything more automatic and light.

January (1) Environment

January atmosphere.

Are there plans to expand or expand Lat the proposal of corporate lunches in January, perhaps incorporating new services or adaptations to TENBusiness market dences?

– As we are Marketing fans and brand identitywe are always trying to work hard on CRM (Customer Relationship Management or customer relationship management). We try to generate lasting links with customers. We always give them benefits (discounts, awards, gifts)we work with midday membership cards, with current accounts. We support entrepreneurship a lot: many new companies, we plan the lunches and give them the possibility that they use January as their home.

We are preparing for an opening in Pilar within 4 or 5 months. We are already working on the networking and ecosystem of a place that has a lot to grow and develop. There are many new inhabitants. We know the companies and believe that it will be a pole or business or work meeting point that Pilar never had. With details that can unite companies.

Source: Ambito

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