A recent study discovered how we truly react to love for another person and the reason for bad choice.
The Couple choice responds to complex neurochemical processes that often prioritize emotion over reason. A study of the doctorate in applied neuroscience and behavior of the University of San Buenaventura in Bogotá reveals that the brain makes affective decisions in only 0.2 seconds. This brief period activates a chemical storm that accelerates heart rate, clouds the trial and favors impulsive elections.
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Scientific analysis shows that Falling does not depend on the heartbut of brain mechanisms that release substances such as dopamine, oxytocin and adrenaline. These substances generate intense sensations that can lead to harmful emotional patterns. According to DANE data, searches for “toxic relationships” increase 30% in September, while divorce rates in Colombia grew 18% in the last five years.


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Why do we choose our partner, according to science
The neurological process of falling activates three key brain regions: the ventral tegmental area (associated with pleasure), The Accumbens nucleus (responsible for the reward) and the amygdala (in charge of regulating emotions). These areas release dopamine, which generates motivation; oxytocin and vasopressin, which encourage attachment; and adrenaline, which accelerates heart rate. However, the prefrontal cortex – in charge of evaluating risks – is overshadowed by this chemical activity, which makes rational decision -making difficult.
The study identifies Emotional biases that influence the choice of couple:
- Idealization: exaggerate the virtues of the other person and minimize their defects.
- ATTENDE TO THE KNOWLEDGE: prefer family relationships, even if they are harmful, before the unknown.
- Time bias: persist in a relationship for the previous effort, even if it is harmful.
- Emotional memories: repeat patterns of past relationships, even if they were negative.
For Avoid impulsive decisionsresearchers recommend:
- Giving time and space: Reflecting before committing allows you to recover rational control.
- Projecting in the future: imagining the relationship in five years helps evaluate your real viability.
- Verify coherence: compare emotions with reality avoid dangerous idealizations.
- Consult third parties: friends and family offer objective perspectives, free of the “chemical cocktail” of falling in love.
- Observe body signals: constant anxiety or tachycardia indicate decisions based on intense emotions, while calm suggests more balanced choices.
Source: Ambito

I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.