Created by AI, Tilly Norwood was presented as one more actress during the Zurich Film Festival. The ethical, labor and creative limits that imply its inclusion in the industry.
Tilly Norwood It is a digital avatar that was presented in the film industry such as the First actress that was generated totally by artificial intelligence and officially debuted in an advertising short film. It was presented in Zurich, during the Cinematographic Innovation Summit and generated a stir that opened the debate about what the combination with the technological implies.
Behind the futuristic idea, the controversy arose about the ethical, labor and creative limits. And, it was presented as an actress, but its critics say that it has no experience lived or emotions and analyze the scope of human interpretation.
This was the presentation of Tilly Norwood
Tilly Norwood was presented as a conceptual project of artificial intelligence in the Zurich Film Festival. His digital figure exercised a narrative function on the future of television in a sketch called “AI Commission”. Eline Van Der Velden was the creator of the project behind the artificial actress and said that the objective was not to supplant human actors, but Explore new narrative possibilities.
Tilly
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In addition, he mentioned that Tilly does not go against real action, but that It is a tool that compares with animationbut that has more sophisticated characteristics. In parallel, during its official presentation it was also reported that Several Hollywood talent agencies already showed interest in Tilly And that marks a giant step in the digital acting project.
All voices against Tilly, the actress created by AI
The Hollywood world reactions did not delay to arrive after the presentation of Tilly. He Union of film and television actors in the United States issued a statement in which he said that “Tilly Norwood is not an actor”based on the lack of real experiences and the lack of emotion that this AI character possesses.
The entity also specified that if synthetic interpreters will begin to be seen in the field, new contractual negotiation standards and mandatory notification must be had.
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Some artists also demonstrated about it. Emily Blunt He said the project is “really scary” and asked agents not to participate in their representation. Goldberg Whoopi He said that it is an emotional disconnection that the public can perceive and Melissa Barrera He questioned how Tilly’s face was created with images of real women.
Those who emphatically reject the presentation of the actress created from artificial intelligence include ethical approaches based on the fact that an avatar can displace job opportunities and reduce the value of human artistic workin addition to violating intellectual property rights if the data used by the AI replicates without permission the expressions of the real actors, in addition to considering a threat to their profession.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
