INCAA confirmed the privatization of Cinear TV and Cineral Play through an auction. In parallel, the audiovisual sector is pronounced against the measure.
The National Institute of Cinema and Audiovisual Arts (INCAA) had announced in early August the Cinear privatization, both the television signal and the streaming platform. “This measure will generate A saving of US $ 330,000 annually that will stop leaving the taxpayers’ pocket “they communicated through social networks. However, a few days ago this fact was reborn: it was known through its workers that “the channel would definitely close and that the platform would run the same fate if it is not privatized at the end of the year.” Carlos Pirovanopresident of the institute, denied the closure, but He indicated that the objective is to transfer their rights through an auction.
“The auction would not have a monetary base. We are not interested in obtaining a benefit in that regard, “said sources from INCAA in dialogue with Scope. The institute ensures that they seek “the continuity of Cinear and its people” and that the idea “is auction a guarantee of continuityfor example, two years. “But for this to happen, First the decree of the government has to leave reversing the transfer of Cinearsince it is currently under the orbit of Manuel Adorni, the presidential spokesman. The president of INCAA resolved to reestablish this, Now we just have to wait.
Although from the institute they argued that they are “studying alternatives” for their privatization and one of it is the auction, Pirovano made clear in different interviews that this is the option that is closest to be chosen. He even said that Once the channel and platform are again in the INCAA, “They will get a resolution to summon the auction and privatize.”
This Friday there was a meeting at the institute in which the general manager, Carlos Vargas Eguinoa; the public policy manager, Elisabet Blanco; the Manager of Administration and Finance, Rolando Peppi, and the Institutional Relations Coordinator, Camila Rocha, together with Pirovano. In the same, it was proposed to organize this auction in which They seek that some film, advertising producer or even some other streaming service take command of Cinear Play. In addition, another possibility was put on the table: Include current contents in a section or additional service on an existing platform.
The privatization of Cinear and a cultural battle that has no end
While the Institute awaits the decree that will be its key to begin with the transfer of rights, on Tuesday different sectors close to the audiovisual industry demonstrated against the measure. “We express our energetic I repudiate the decision to close Cinear TV and privatize Cinear Play. We manifest our support to the workers of the INCAA, who keep these essential screens for Argentine cinema, ”said the text read by actresses Cristina Banegas, Ana Celentano, Susana Varela and the actor Horacio Rocca. They were not the only ones: Juan Minujín and Cecilia Roth In social networks they pronounced under the slogan “Cinear is not sold or closed.”
Cinear Mobilization
“It would only be to sell the brand because it does not contain anything Cinear. Who took care of the streaming service would have to make individual arrangements with each producer of each film, “he explained Juan Schnitmandirector and member of the filmmakers, who considers that “it does not have to have a business with free Argentine film visualization.”
Cinear was born as a television signal in 2010 and then evolved as a streaming platformwith a catalog of more than 3,000 Argentine films and 2.6 million registered users. From the beginning, It was created with the aim of guaranteeing free and free access to national cinema. With its privatization this modality will undergo modifications. When the owner changes, the rules change. While the cultural battle does not cease and the INCAA awaits the green light to advance with its plan, slowly a question appears: What will the future of Cinear be like?
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
