In Argentina, around 6,000 deaths from breast cancer and it about 22,000 new cases are diagnosed. Although breast cancer cannot always be prevented or cured, Early detection significantly improves the chances of accessing more effective, less invasive treatments with better results..
With that objective, Issue and the specialized organization Mamotest they come together for the third consecutive year to promote a program through which Issue funds free mammograms for women without health coverage. The campaign also includes medical monitoring, accompaniment, information and support throughout the process.
“It is a pride to lead a brand with a purpose as great as raising awareness about breast cancer, and that does not remain discursive. For three years, together with Mamotest, we have turned it into facts, donating mammograms and providing follow-up to women with fewer resources.”— Natalia Castañón, Category Marketing Manager Hair Color & Hair Care at Godrej.
October: awareness and action
October is World Breast Cancer Awareness Month, when multiple organizations promote actions to promote regular check-ups and timely diagnosis. In this framework, Issue, which has been working for more than 10 years to make visible the importance of early detection, renews its commitment and its donation of mammograms.
To date, the brand has donated more than 1,000 studies together with Mamotes, in addition to providing comprehensive support to patients.
The initiative facilitates free access to studies in specialized health centers located in Corrientes, Chaco and Jujuy, areas where there is less access to studies. The campaign also finances medical monitoring, guidance, information and support at each stage.
Data for hope
“The most recent official data we have was published in 2022 by the National Cancer Institute and indicates that, in Argentina, Each year there are around 6,000 deaths from breast cancer. and about 22 thousand new cases of this oncological form are diagnosed,” summarizes the Dr. Sara Perraultsurgeon and imaging specialist who is part of the staff Mamotest professional.
In Argentina, breast cancer is the type of cancer with the highest prevalence of these pathologies: it is estimated that 1 in 8 women will have a cancer of this type throughout their lives.
But the important thing is to remember that, if the indicated diagnostic studies are carried out periodically and it is possible to find it early, the prospects of the treatments being less invasive and the patient achieving a total and effective cure are really very high.
According to Dr. Perrault, “the good news is that, in recent years, we see that mortality from this form of cancer is decreasing and that is thanks to the increase in early detection.”
Another important point is that, if an early diagnosis is made, the future quality of life of the patients will be very good, since this situation allows them to avoid “major” surgeries or – even – it may be unnecessary to resort to chemotherapy, which sometimes causes annoying side effects.
For all this, the expert concluded: “We must focus on insisting that women have regular studies and encourage the habit of having breast checks at least once a year.”
Why early detection matters
- In Argentina, 1 in 8 women You could develop breast cancer during your lifetime.
- Performing the indicated studies periodically (such as annual mammography from the age recommended by the doctor) is associated with lower mortality and less aggressive treatments, improving the quality of life of patients.
- Diagnosis in the initial stages opens the door to more effective therapeutic options with less impact.
How to access free mammograms?
Appointments and information via WhatsApp: +54 9 379 466-6696 (Monday to Friday, 9 a.m. to 6 p.m.).
Requirements:
- Be over 40 years old.
- Not having medical coverage.
- Under 40 years of age: present a medical order and/or family history.
Mamotest Centers:
- Corrientes (Capital): Pellegrini 1338 – UNIMED (underground access).
- Chaco (Roque Sáenz Peña Presidency): Calle 15, between 12 and 10.
- Jujuy (Capital): Salta 675 – CEGIN (Comprehensive Gynecological Center).
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
