“We’ve always made it easy for people who live together to share their Netflix accounts with features like separate profiles and simultaneous streams for our Standard and Premium subscriptions,” it said in a statement. ChengyiLongdirector of innovation in the brand’s products.
“These extremely popular features have also created some confusion as to when and how Netflix can be shared,” he added, and as a result “accounts are shared across different households, which affects our ability to invest in Netflix series and movies.” quality for our subscribers”.
The Californian group is going to offer a service in the three countries that will allow the transfer of a profile to a new account in order to motivate the beneficiaries of shared access to create their own subscription.
Last year Netflix had tested a way to limit access key sharing by sending its customers a warning message to verify that users lived in the same place as the account owner.
After a long period of tolerance on the subject, Netflix he seems ready to tighten the screws at a time when his growth is compromised.
The company, which gained 8.2 million subscriptions between last September and December alone, ended the year with 221 million and sees increasing competition from Disney+.
Source: Ambito
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