Subtle make-up with a beautiful shine, red fingernails and sustainable cosmetic products: the 2022 beauty trends combine naturalness and glamour.
Colorful nails or nude tones? Striking make-up with smokey eyes and red lips or subtle with a few highlights? Beauty salon owner Alina Messaadi reveals which beauty trends are popular in 2022 and which products and looks are already outdated star.
The boss of “Malinka” in Hamburg attaches great importance to naturalness, but also knows: “The unnatural look will probably never die out.” She sees the reason for this on platforms like Instagram: “You see yourself completely differently through the filter and many people like this look.”
Lipstick trends 2022
Therefore, some beauty trends are also adapted to it: facial features can be emphasized with the help of highlighters and contouring, lips can be emphasized with the help of a look voluminous. However, natural shades are particularly popular: “Natural glosses and nude lipsticks are still the frontrunners. There are also glosses that fill out the lips a little – a good way to avoid having to go to the doc and avoid a ‘beak effect’ to have.”
The Klarna trend report also confirms that glosses and more natural shades are popular. This is based on a representative study for which 3,060 people in Germany and Austria aged between 18 and 55+ were interviewed. Including 51 percent who have assigned themselves to the female gender and 49 percent who have assigned themselves to the male gender. It states that buyers in Germany and Austria are currently most likely to choose natural or classic tones for lipsticks: trend and beauty-savvy people between the ages of 18 and 44 gave the colors nude (25 percent), pink (23 percent) and dark red (15 percent) as favorites. According to the survey, lip glosses, which make lips look fuller, are currently back in fashion.
Tip: With one you can easily save when shopping for trends.
Makeup trends 2022
When it comes to make-up, the beauty expert sees the trend moving towards naturalness: “Glow and natural looks are in vogue. Brush up your eyebrows, apply mascara, apply a light bronzer and apply it to the cheekbones, use a natural lip gloss – and a natural look is created.” Even small wrinkles around the eyes do not have to be hidden under layers of make-up. “We should all age naturally and be proud of every little wrinkle that life has brought us has, to be,” says Messaadi.
Nail trends 2022
Naturalness is also back in fashion when it comes to nail trends: According to Klarna’s trend survey, round or oval nails are popular, not pointed ones. Even eye-catching patterns on the nails are now rather out. Instead, it can be small, fine highlights. Among those surveyed with an affinity for trends and beauty, the colors dark red (21 percent) and classic red (twelve percent) as well as pink (ten percent), nude (nine percent), coral/peach (nine percent) and pastel shades (seven percent) asked. Pastel shades are particularly popular with younger people.
Alina Messaadi also thinks that a great alternative to the classic be – even if it doesn’t last as long as non-vegan ones. “That shouldn’t be a reason to only use non-vegan nail polish.”
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Cosmetic trends 2022
The trends in decorative cosmetics are therefore moving in the direction of naturalness with a little glamour. And natural ingredients are also in the lead in cosmetics, and buyers and brands also attach more importance to sustainable packaging. When it comes to anti-aging, the respondents to the survey are above all : 22 percent consider it the most effective ingredient. Acid is number one in all age groups and also explicitly among trend and beauty-savvy people. This is followed by products containing vitamin C (16 percent) and retinol (15 percent).
It is becoming clear: in 2022, less is more when it comes to beauty trends. But it can also be a little glamor – to emphasize the natural beauty a little more and get the best out of our skin.
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Source: Stern
I am a 24-year-old writer and journalist who has been working in the news industry for the past two years. I write primarily about market news, so if you’re looking for insights into what’s going on in the stock market or economic indicators, you’ve come to the right place. I also dabble in writing articles on lifestyle trends and pop culture news.
