The second day will be held at the Alfredo Bufano Congress and Convention Center, located in the department of San Rafael.
Vicario, at the opening of the meeting, said: “The relevance of the province in national viticulture is decisive. Mendoza represents more than 78% of the total wine production in the country and more than 92% of the dollar income from exports at the national level. This leading role in the activity has the vision that development must be done in interrelation with tourism”.
In addition, the head of the provincial tourism portfolio, added: “We have sustained an active promotion and progressive tourist openings, which has made Mendoza remain one of the most chosen destinations in a sustained manner, with successful summer seasons, Harvest , and a Holy Week that we anticipate along the same lines”.
Regarding the Regional Wine Tourism Meeting, Vicar explained that “it is a new opportunity to strengthen the articulation between the public and private, national, provincial and municipal sectors, to execute a necessary cutting-edge plan”.
Castro, representative of the national tourism portfolio, stated: “Mendoza is a reflection of what we understand for the entire Argentine wine sector.” “Mendoza -he remarked- is the flagship of wine tourism in Argentina and is undoubtedly a beacon in the world of wine tourism”.
Within the framework of the meeting, the Update of the Marketing Plan for the Internal Market “Argentina Tierra de Vinos” was presented, by Guillermo Oliveto, head of the “W” Consultant, and then, the evolution of the Brand was explained. “Argentina Tierra de Vinos” and the 2022 Action Program International Marketing Plan.
Source: Ambito
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