The I love it It will allow defining what content they like, with the aim that the platform improves its personalized recommendations to more than its 220 million subscribers. This could be an advantage since users will be able to stay longer in the application by finding titles that interest them even more.
“Time has shown us that these feelings can go beyond a simple I like it Y I do not like it. With one more alternative to tell us that you really like something, you will get the recommendations you see on your profile to better suit your tastes“, commented the Director of Product Innovation, Christine Doig Cardetthrough a statement.
In this way, the option I love itwhich began to be implemented both in the version of Netflix for TV and for the web and devices iOS Y Androidserves to fine-tune tastes and that the platform can make more accurate recommendations.
Until now, users who added a I like it to a movie or series, saw other content on similar themes in its recommendations section, while those who clicked I do not like it They would stop seeing these types of recommendations.
However, with this new button, the platform provides other recommendations related to the series itself and that share, for example, part of its cast or that are from the same filmmakers or screenwriters. For example, if you loved The Bridgertons, we would suggest more titles produced by Shondaland or starring members of his cast. Christine Doig-Cardet.
Source: Ambito
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