The digital size advisor Presize, in which Carsten Maschmeyer invested at the end of 2020, was bought by Mark Zuckerberg’s Meta.
Someone had the right instinct: Mark Zuckerbergs (37) Meta bought the start-up Presize, which competed for investors on the VOX show “Die Höhle der Löwen” at the end of 2020.
Investor Carsten Maschmeyer (62) confirmed the message. “Mega! Meta buys “DHDL” start-up! Leon, Awais & Tomislav, you inspired me so much at DHDL in 2020 that I invested immediately. Now the Facebook parent company is taking over Presize. We are happy to have our US team & helped our relationships in Silicon Valley,” writes Maschmeyer.
According to an entry in the commercial register, Meta now holds 100 percent of the company. The purchase price is not known.
Presize can do that
Presize is a digital size guide that uses body scan software to help people choose the right size when shopping for clothes and shoes online. This works, among other things, via a short video that the customer records with his cell phone. Within a minute, the artificial intelligence creates a size ID that can be used in all shops that collaborate with Presize.
Presize’s approximately 50 customers include Vero Moda, Rich & Royal and Krüger Dirndl. Their sales are said to have demonstrably increased and the return rate has fallen, as reported at the beginning of the month. There, the founder Leon Szeli already announced that the start-up would change its business model.
Maschmeyer negotiated vigorously
The idea of the digital size recommendation was already well received in “The Lion’s Den”: Maschmeyer wanted to join the company and negotiated vigorously. He was finally allowed to participate for 650,000 euros for 15 percent. Other investors followed, including former Hermès boss Christina Rosenberg.
What exactly Meta plans to do with Presize and what will happen to the more than 50 employees of the start-up is not clear. According to the “founder scene”, however, Meta is primarily interested in technology.
Source: Stern
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