The portal reported that Spotify was at the negotiating table but decided not to bid. Higher Ground seeks that its new association allows them to create multiple podcasts and launch them on different platforms at the same time.
This would be one of the reasons why Spotify decided not to renew his contract with the Obamas. Unlike iHeartMedia, for example, the leading music distribution company usually prefer product exclusivity for those who sign. A multi-platform release would include yours anyway.
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Besides, the couple is willing to make eight-episode shows. This is a con for companies in negotiation that seek to have weekly programs instead of these limited series.
the first podcast Hosted by Michelle Obama in 2019 it was one of the top five most popular podcasts in 2020 for the platform. These contents will continue on Spotify after the expiration of the contract, since they They own the recordings.
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In these three years, Higher Ground and the distribution platform have had discussions about the launch and the presenters of the contents. The Obamas feel that the exclusive launch, for a certain number of months, on Spotify limited its audience.
For his part, S.potify wanted more programs with the former presidential couple. From dozens of shows that the producer proposed, both with the Obamas and with other voices, the app only accepted five.
Source: Ambito
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