The idea, the developers explain, is to adapt the conquest search intent to a minimum technological requirementtaking into account that it is an age group not so familiar with the use of cell phones.
Online dating platforms, which target the growing single population (although there are users of these pirate-tinged apps) are constantly looking for generational niches to offer their services, and in this case it is the “silver generation”.
It refers to the members of the “baby boom” born between 1946 and 1964, those between 56 and 74 years old, who would be people with more purchasing power than those who follow them in age.
According to a study, a third of the people of this generation who had dates in the last five years, resorted to this type of application.
It was indicated that this would be the first app that targets its audience by a specific age criteria. Ourtime belongs to the Match Group, which brings together 45 apps to flirt among which are Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish, and Shipe.
Source: Ambito
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