“Ruggeri told us that he wanted to do something with all the guys on the team, because after the World Cup they had never done anything together again,” recalled Denis Vicino, oenologist at Mendoza Vineyards and who was in charge of making the wines. “When we found out we were very excited and we had a first meeting in Buenos Aires with Ricardo Giusti, Jorge Burruchaga, Nery Pumpido and Oscar Ruggeri”, he added.
After sending samples, the team quickly decided on a Malbec and an icon: that’s how they were born The finala 100% Malbec wine, and Heroes, a cut of red grapes made up of 50% Cabernet Franc, 40% Cabernet Sauvignon and 10% Petit Verdot. Both are vintage 2018, from Agrelo, Luján de Cuyo.
Then began the design stage of the presentation and packaging. For The final decided on a white label with the number 86 in light blue and white and the photo of the National Team at the Azteca Stadium highlighting the protagonists, it is presented in an elegant six-bottle case. While Heroes It has a black label with the cup as an icon of the World Cup, the capsule is in the colors of the Argentine flag in which the World Cup and the number 86 stand out in gold, and it is presented in a three-bottle case accompanied by a small book.
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“First we present them in Mendoza, now in Buenos Aires and later we will go out all over the country”, confirmed Ruggeri. “We will visit the provinces, because we want all Argentines to have the opportunity to try our wine with our name,” specified the former defender of the National Team.
The Wines of the Champions 86 project is possible thanks to the team of Mendoza Vineyards led by Richard Bonvin, CEO & Head Winemaker, who was present throughout the process; Jorge Del Valle, Commercial Manager in Latin America and creator of the project; Denis Vicino, the winemaker who was in charge of both wines; and Antonella Rodriguez Squillaci, responsible for Marketing, in charge of the development of labels, packaging and advertising.
Source: Ambito
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