Iglo Austria was able to increase sales by 20 percent to almost 120 million euros in the previous year, the company announced in a broadcast. Overall, the market for frozen products without ice cream and cakes grew by 19 percent.
Home office and closed catering establishments would have contributed to the fact that more people cooked themselves again in Austria. According to Iglo Austria it was striking that products that can be used as components of one’s own meals were particularly in demand. Sales of natural fish rose by 27 percent and potato products by 30 percent.
“In the year of the pandemic, the advantages of deep freezing, such as easy portioning or the shelf life of the products, brought an additional boost,” said Iglo-Austria managing director Markus Fahrnberger-Schweizer as quoted in the broadcast.
Growth continues this year
Despite the strong first half of 2020, Iglo continued to grow in the first six months of this year. While the market grew by 0.6 percent, it was 1.6 percent for Iglo.
This year the company started to print the nutritional value profile “Nutri-Score” on the product packaging. The system developed by scientists in France is already widespread in Europe and is currently recommended as a voluntary label in Germany, Belgium, Spain, Portugal, the Netherlands and Luxembourg. An agreement at EU level is currently pending.
A large part of the chamois at Iglo and the potatoes traditionally come from the Marchfeld and are AMA-certified. In 2020, around 10,350 tons of vegetables and around 5,000 tons of potatoes from Marchfeld were processed for the company’s frozen products. Breaded fish come from a plant in Bremerhaven.
Jane Stock is a technology author, who has written for 24 Hours World. She writes about the latest in technology news and trends, and is always on the lookout for new and innovative ways to improve his audience’s experience.
