A virtual union of 3D worlds focused on social connection, this is how the metaverse is defined and its goal is to break down the boundaries between the physical and the digital. Under this premise, the brand of the walker presents the atmosphere, music and light show of La Feria, one of the most important electronic music clubs in Latin America, to a whole new generation without borders that will be able to connect to the metaverse from anywhere of the world.
“Johnnie Walker is a pioneering brand in which creativity, innovation and disruption are at its core. This desire for innovation, combined with the advancement of new technologies, today leads us to explore new universes and discover new forms of socialization in virtuality to develop experiences that allow us to constantly renew ourselves and surprise our consumers,” commented Mariana Barros, Head of Whiskeys from Diageo.
The cycle began on May 6 with DJ Cleo, continued with SIZ, and the next dates will be on Friday 20 and 27 of this month with music by Dominique and Melania for the closing of the season. Those who want to be part of this new era can attend the parties from anywhere in the world, entering with a VR MetaQuest helmet and clicking on this link, at 02:00 AM Argentina. There, each attendee will be able to create an avatar, customize their clothing and openly interact with people from all over the world.
In a bar, at home or in the metaverse, there are many ways to enjoy whiskey, but before preparing a drink and putting on the virtual reality glasses, it is good to review these three concepts that make the category of whiskey. be so special.
First, remember that there are no rules: it is a category with many biases, but easier than it seems. An advice? Forget all preconceptions and start testing what you like best. Second, age isn’t everything, it’s just a number that indicates the youngest drop in a bottle of whiskey. This does not represent that the liquid is better or worse, just that there are different factors that influence the flavor profile. The last tip is that you experiment with cocktails to open up a new world of flavors associated with whisky. To begin with, we recommend that you try the highball, a cocktail that puts whiskey at the heart of its essence and has been gaining prominence in the main bars around the world.
Need inspiration for whiskey day? Experience at home with these world-class drinks
Johnnie & Lemon Highball
A drink of vibrant and refreshing flavors to dust off that bottle you have saved and break the routine of the week experimenting in cocktails.
- 45ml Johnnie Walker Red Label
- 120ml lemon lime soda
- lime slice
- A lot of ice
Penicillin
A classic of classics. Shake all ingredients in a cocktail shaker with ice, strain and serve in a short glass. Decorate with a slice of fresh ginger.
- 45ml Johnnie Walker Black Label
- 15ml ginger juice
- 20ml simple honey syrup (1 part water + 1 part honey)
- 20ml lemon juice
Johnnie Walker Blue Label
A ritual that needs no explanation. Serve yourself a 45ml measure of Johnnie Walker Blue Label, accompany it with a glass of ice water, and let yourself be carried away by the experience of enjoying an extraordinary whiskey.
Source: Ambito
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