According to Teletest data, the market share rose by 0.2 percentage points to 31.9 percent compared to the same month last year. ORF 1 lifted the plus of public service broadcasting. In the overall target group (older than twelve years), the station increased to 8.2 percent (plus 1.1 percentage points). This can be attributed to the broadcasts of the “Eurovision Song Contest”. In contrast, ORF 2 recorded a decline of 0.6 percentage points to a market share of 20.6 percent in the overall target group.
In May, the Salzburg private broadcaster Servus TV recorded the best month since broadcasting began. In the overall target group, the broadcaster increased its market share from 4.2 percent to 4.7 percent, making it the strongest domestic broadcaster among private broadcasters. In the core target group, the 4 percent mark was exceeded for the first time with 4.2 percent (plus 1.0 percentage point). The record rate is also due to live motorsport and football broadcasts. The market share in the Europa League final was 23 percent and in the Champions League final it was 28.4 percent.
Pulse 24: Strong “Ibiza” evening
The four Austrian stations of the ProSiebenSat.1Puls4 Group (Puls 4, ATV, ATV2, Puls 24) together had a market share of 7.5 percent (minus 0.7 percentage points). Puls 4 lost 0.3 percentage points in the 12+ category and thus came to a 3 percent market share. ATV lost 0.6 percentage points (2.7 percent market share) in the overall target group. Puls 24 was able to increase compared to the same month last year. The news channel increased its market share in the overall target group to 0.8 percent (plus 0.3 percentage points). The “Ibiza Evening” had a market share of 5.5 percent among 12 to 49 year olds.
Source: Nachrichten
